Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 1/31/2024
Report: Retail Media, Paid Social Spend Up
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend. - 1/31/2024
UK Retailer Co-op Launches Media Network
The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold. - 1/31/2024
Planet Fitness Unveils Its Own Media Network
Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads. - 1/30/2024
Dollar General Steps Up Focus on Produce
Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations. - 1/26/2024
Southeastern Grocers Sells Off Fresco y Mas
SEG continues to own and operate Harveys Supermarket and Winn-Dixie grocery stores ahead of its merger with Aldi. - 1/25/2024
Target Expands Wellness Assortment
The retailer has rolled out more than 1,000 new wellness-related products, including supplements, fitness gear, skincare, non-alcoholic beverages and hundreds of exclusives from emerging and celebrity-founded brands. - 1/24/2024
The Giant Company Names New Agency of Record
Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets. - 1/24/2024
Report: Retail Media Ad Spend on Amazon Jumped 31% in 2023
A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year. - 1/24/2024
Albertsons Media Collective to Discuss Optimizing Measurement, Audience Strategies at Retail Media Summit Canada
At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers. - 1/23/2024
The Source Will Rebrand to Best Buy Express
The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.