ARTICLES BY THIS AUTHOR
02/01/2024
Curology Enters Hair Care Space
The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.
02/01/2024
Deadline EXTENDED for 40 Under 40 Nominations
We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.
01/31/2024
Take Our Retailer Profiles Poll
We're working to improve our member experience, starting with our robust Retailer Profiles. Answer three short questions to share your input.
01/31/2024
Report: Retail Media, Paid Social Spend Up
The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.
01/31/2024
UK Retailer Co-op Launches Media Network
The Co-op Media Network combines the retailer’s in-house team with its long-term agency partner, Threefold.
01/31/2024
Planet Fitness Unveils Its Own Media Network
Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.
01/30/2024
Dollar General Steps Up Focus on Produce
Building on its initiative that added fresh produce to 5,000 stores, the discount chain is expanding a pilot that enhances perishable forecasting and ordering at these locations.
01/26/2024
Southeastern Grocers Sells Off Fresco y Mas
SEG continues to own and operate Harveys Supermarket and Winn-Dixie grocery stores ahead of its merger with Aldi.
01/25/2024
Target Expands Wellness Assortment
The retailer has rolled out more than 1,000 new wellness-related products, including supplements, fitness gear, skincare, non-alcoholic beverages and hundreds of exclusives from emerging and celebrity-founded brands.
01/24/2024
The Giant Company Names New Agency of Record
Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.