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Voice Assistants and Shopping

Six industry insiders discuss the current state of voice commerce, how brands are already playing in this space, and what we can expect going forward.

Walmart Brings 'Jurassic World' into Stores

Walmart is tying in to Universal Studios' June 22 theatrical release of Jurassic World: Fallen Kingdom in several ways.

Walmart CMO Tony Rogers Heading to New Role at Sam's

Walmart is sending its chief marketing officer, Tony Rogers, to fortify sibling Sam's Club in the newly created role of chief member officer.

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If there's one company to blame for Amazon's success as it relates to merchandising, it's Target, according to Casey Carl, the mass merchant's former chief strategy and innovation officer.

Kellogg Co. put digital video screens into packaging for two of its brands and sold a very limited run through Amazon as part of its Jurassic World: Fallen Kingdom marketing partnership with Universal Studios.

Target launched its first private label electronics brand, Heyday, early this month.

Petco is in the midst of a major e-commerce push, rolling out a new subscription service and mobile application.

Amazon tied in to Universal Pictures' June 22 theatrical release of Jurassic World: Fallen Kingdom with a stunt more than a year in the making.

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Dollar General Shares a Cause with Coke

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

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