8/21/2018 — Nearly 47.3 million homes have already made artificial intelligence (AI) units a part of the family. Researchers project that by 2022, over 50% of U.S. households will have one, and 5 billion AI assistants will be installed on smartphones worldwide.
Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community.
We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join us.
Great news, everyone: The “Retail Apocalypse” might not be happening after all. I don’t have a lot of information on which to base this bold declaration, just a headline I found in August suggesting that the industry might be experiencing a “Retail Renaissance.” The author was examining the rece
Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.
On Sept. 18, Path to Purchase Institute editorial director Bill Schober visited the 1-day-old Amazon Go store in Chicago. The place was crowded and hectic. He took lots of photos.
Talk about reinventing brick-and-mortar retail and creating an experience that shoppers will find appealing. Restoration Hardware (or RH) has now opened 17 design galleries across the U.S. and Canada that are nothing less than spectacular.