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Who's Who in E-Commerce 2017

Our report recognizes more than 200 brand and retail executives who are making notable contributions in the area of e-commerce.

The Retailer Receptivity Guide 2017

The Institute’s 2017 “Retailer Receptivity Guide” wall chart reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains. 

Retail Intimacy 2.0: Tomorrow’s Consumer, Today’s Win

In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life.

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Walmart and Coca-Cola have expanded their holiday cause campaign benefitting nonprofit One Warm Coat.

Family Dollar is trying to lure in treasure hunters looking for holiday gifts and other seasonal needs through a "Discover Something New" campaign.​​​​​​​

Hershey won Halloween while seeking to break out of the candy aisle — permanently.

Lowe’s promoted veteran executive Richard Maltsbarger to the company’s chief operating officer post.

Southeastern Grocers' Winn-Dixie and Bi-Lo are rewarding shoppers with Star Wars collectibles as a tie in to the Dec. 15 theatrical release of Walt Disney Co.'s Star Wars: The Last Jedi.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Walgreens Trusts in New(ish) Tagline

Walgreens unveiled a new tagline in December — "Trusted Since 1901" — a phrase that it's been considering for at least six years.

Upcoming Events

Dec
07

If You Go Digital, Merchandising Will Come

Thu, Dec 07
Thursday, December 07
iSeminar
Jan
10

Forum of Merchandising Executives

Wed, Jan 10 - Thu, Jan 11
Wednesday, January 10 - Thursday, January 11
Fort Lauderdale, FL
The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles with merchandising.
Jan
11

League of Leaders

Thu, Jan 11 - Fri, Jan 12
Thursday, January 11 - Friday, January 12
Fort Lauderdale, FL
League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.

Latest Commentary

Nov
13

Gaining Clarity on Transparency

Letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...

Oct
13

Welcome Back ShopperMarketingMag.com

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com. Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?

Nov
30

Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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