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Store of the Future

In the Year 2025 … What will retail look like? P2PX exhibitors offer their thoughts on NFC, Amazon and more to get your thinking started

Albertsons Offers Private Label Care for Cold Season

Albertsons Cos. chains are promoting private label medicine and food as cold season picks up.


Activity supporting the December release of ‘Star Wars: The Last Jedi’ kicked off Sept. 1.

The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of 160-plus marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Read recaps of the keynote addresses from Pinterest's Brian Monahan, as well as CVS Health's Brett Gerstenblatt and WSL's Wendy Liebmann.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Circle K, PepsiCo Spotlight NFL Rookies

Circle K is kicking off football season by partnering with official National Football League sponsor PepsiCo/Frito-Lay to run a campaign spotlighting

Upcoming Events


Influencing Millennials at Retail: A Brand Building Strategy

Thu, Oct 26
Thursday, October 26

The Future of Consumer Experience Marketing

Thu, Nov 16
Thursday, November 16

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Shopper Marketing Trends Survey

On Tuesday, Oct. 24, Shopper Marketing will field its annual Trends survey to a targeted list of consumer product brand and shopper marketers. The survey is intended for employees of the manufacturers – and not for retailers nor solution providers. Keep a look out for the email on Tuesday.


Welcome Back

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?

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