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Who's Who in E-Commerce 2018

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

Look Inside CVS' New BeautyIRL Store-Within-A-Store

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

General Mills Sells Ice Cream for Breakfast at Walmart

General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

Bridging Data's Digital Divide

Bridging Data's Digital Divide

9/24/2018 — This white paper looks at how marketers can benefit by filling critical gaps in their online datasets.


Jim Morgan and Calvin Lammers do not work for the same company, yet they talk at least once a week about e-commerce.

Omar Haque’s career has encompassed all things digital. He’s been in the e-commerce space since Webvan – the “original” online grocery startup founded in the mid-1990s.

Less than a month after Alberstons Cos. launched its online marketplace, the retailer is already looking for ways to expand its endless aisle.

ShopRite has teamed with Bimbo Bakeries USA's Thomas' for a "Friendsgiving" campaign aimed at Millennials.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


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Albertsons Gives Shoppers a Multifaceted Halloween

Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.

Upcoming Events


League of Leaders

Wed, Feb 06 - Fri, Feb 08
Wednesday, February 06 - Friday, February 08
Dallas, Texas
The League of Leaders is for organizations that want to help grow the industry and are committed to an “open forum” atmosphere and candid participation.

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary


Working Through Proper Channels

“Buy Now” buttons on digital display ads have become so commonplace that I rarely notice them anymore.


Sights & Sounds

Sights and sounds from people I ran into at P2PX in October.


Amazon Go in Chicago

I've seen many articles about and pictures of the new Amazon Go stores. With that in mind, I knew I was overdue to visit one myself. So I did.


​​​​​​​Sephora in Deer Park, Illinois

At the Path to Purchase Expo in early October, we noticed that beauty/cosmetics retailer Sephora was mentioned repeatedly. Later in the month, we paid a visit to a store. See what we found.

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