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Profile: Cleyana Mayweather, Mars Wrigley Confectionery

Cleyana Mayweather is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

Profile: Erika Kothman, HMT Associates

Erika Kothman is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

Profile: Lindsey Cox, Organic Valley

Lindsey Cox is one of three 2018 Women of Excellence honorees in the “Rising Star” category.


Target enlisted celebrity Neil Patrick Harris to shine a spotlight on the retailer's assortment of Halloween costumes through a Facebook Live event.

Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game. All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

Walmart is changing the way it works with digital content providers by choosing 11 partners to ally with on a priority level, P2PI has learned.

The Path to Purchase Institute announced the winners of the 2018 Design of the Times Awards competition Oct. 4 during a morning keynote address at the Path to Purchase Expo in Minneapolis.

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Publix Plugs Its Digital Deli

Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.

Upcoming Events


Retailer Performance Marketing – Moving Cases with Data, Content and Technology

Wed, Oct 17
Wednesday, October 17
Presenters: Angela Moore, Director, Shopper Marketing, Albertsons Companies; and Paul Koop, Senior Sales Director, Quotient

Uncovering Customer Preferences from the Consumer Decision Journey

Thu, Oct 25
Thursday, October 25
Presenter: Julia Millot, Sr. Research Analyst, 1010data

Demystifying Today's Savvy Shopper - What You Need to Know to Win Them Today and Tomorrow

Tue, Oct 30
Tuesday, October 30
Presenters: Joe Beier, EVP, Shopper & Consumer Insights, GfK; and Lisa Van Borrendam, Sr. Research Director, GfK Canada

Latest Commentary


Post-Apocalyptic Retail Review

Great news, everyone: The “Retail Apocalypse” might not be happening after all. I don’t have a lot of information on which to base this bold declaration, just a headline I found in August suggesting that the industry might be experiencing a “Retail Renaissance.” The author was examining the rece


Emerging With Urgency

Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.


Amazon Go in Chicago

On Sept. 18, Path to Purchase Institute editorial director Bill Schober visited the 1-day-old Amazon Go store in Chicago. The place was crowded and hectic. He took lots of photos.


Restoration Hardware in West Palm Beach, Florida

Talk about reinventing brick-and-mortar retail and creating an experience that shoppers will find appealing. Restoration Hardware (or RH) has now opened 17 design galleries across the U.S. and Canada that are nothing less than spectacular.

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