Press enter to search
Close search
Open Menu
Who's Who in Digital Shopper Marketing

Who's Who in Digital Shopper Marketing 2018

Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

Amazon, Circa 2025 ... A Look at Future Commerce

For many companies, trying to predict Amazon’s next move must feel like an amateur chess player trying to defeat a world-class champion. How can marketers can prepare for a future world of commerce dominated by Amazon?

McCormick Grills Up 'Meat for Life' at Walmart

McCormick & Co. is tying in to grilling season at Walmart with a sweepstakes and purchase incentive.


Coca-Cola Co. is targeting a new generation of consumers for this year’s Diet Coke relaunch, using an approach that emerged from a two-year innovation process grounded in consumer research.

Costco is exclusively stocking an all-organic meal kit from condiments, dressings and prepared foods manufacturer Hak's for a limited time at three SoCal stores.

Target is kicking off summer by joining with Walt Disney Co. to stock an exclusive collection of licensed Mickey Mouse merchandise.

Academy Sports + Outdoors chief executive officer J.K. Symancyk will take over PetSmart effective June 11.

Albertsons Cos. appointed former Kohl’s executive officer Gautam Kotwal as its first executive vice president and chief data and analytics officer. 

Path to Purchase Institute Logo

Join the Institute!

Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join us.

Become a Member

Cheerios Brings 'Acts of Good' to Walmart

Walmart gave its support to a campaign from General Mills' Cheerios intended to recognize and reward kindness.

Upcoming Events


Private Labels: Threats, Opportunities & the Bigger Picture

Thu, Jun 14
Thursday, June 14

League of Leaders

Wed, Jun 20 - Thu, Jun 21
Wednesday, June 20 - Thursday, June 21
Oak Brook (Chicago), IL

Latest Commentary


John Henry, Analytics Expert

I’ve got an old friend from the neighborhood who’s in the retail business. He’s a franchisee for a national chain and a real old-fashioned store manager.


Cognitive Dissemblance

If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.


CVS/pharmacy y mas in Hialeah, Florida

When you walk into a CVS/pharmacy y mas in the Miami area, you know you are not in your padre’s CVS.


Heinen’s in Barrington, Illinois

When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.

Products and Promotions

Stay Informed