12/13/2018 — The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.
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Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.
It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.
While browsing Reddit in early December I spotted a drone-taken photo of our little neighborhood. I thought it was pretty cool; a detailed, high-resolution image from a perspective attainable only via flying camera.
For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.
We talk about “experiential retail” a lot these days. Well, look up that term and the Abt Electronics logo just might be there.