Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.
On Tuesday, Oct. 24, Shopper Marketing will field its annual Trends survey to a targeted list of consumer product brand and shopper marketers. The survey is intended for employees of the manufacturers – and not for retailers nor solution providers. Keep a look out for the email on Tuesday.
In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com. Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?