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Event Preview: Ethan Goodman on Voice Shopping

Brands need to create a solid strategy for reaching consumers who are consistently shopping via voice-enabled personal assistants.

Frozen Food Is Hot at Southeastern Grocers

Southeastern Grocers' Winn-Dixie and Bi-Lo chains are introducing hundreds of new SKUs to their coolers with a "Take a Fresh Look at Frozen" campaign.

7-Eleven, Hershey Make Cappuccino Gold

7-Eleven and Hershey Co. have teamed to serve up a cappuccino flavor inspired by the manufacturer's new Hershey’s Gold peanut and pretzel caramelized creme candy bar.

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Walgreens supported Coca-Cola Co.'s January launch of four new Diet Coke flavors — as well as redesigned, taller 12-ounce cans for the product — by posting a six-second Facebook video.

It is generally accepted among CPG manufacturers that advancements in technology have shifted the control from marketers to consumers, but now they need to prepare for a new shift in which shoppers are relinquishing their power to algorithms.

P&G has teamed with LinkedIn to run a campaign that aims to help young professionals "start adulting #LikeAPro and couponing like a mom."

Office Depot is giving its global creative and media business to New York-based Y&R and London-based MediaCom after a competitive review, multiple sources with direct knowledge of the business told Adweek.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Alexa Leads the Charge into Voice Shopping

While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as th

Upcoming Events

Feb
21

The Council on Digital Shopper Marketing

Wed, Feb 21
Wednesday, February 21
Dallas, Texas
Feb
22

The E-Commerce Council

Thu, Feb 22
Thursday, February 22
Dallas, Texas
Mar
12

Path to Purchase Summit

Mon, Mar 12 - Wed, Mar 14
Monday, March 12 - Wednesday, March 14
Schaumburg (Chicago), IL
P2PSummit (formerly Shopper Marketing Summit) is focused, efficient and purpose-built to ensure attendees are inspired and invigorated by new ideas. Register today.

Latest Commentary

Feb
13

A Beacon of Truth

As we begin our coverage of our 25th Hall of Fame class, it seems fitting that we close a chapter on one of the legends of the past. I am referring to Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.

Jan
15

Amazon vs. the Mall

I didn’t shop at all on Amazon.com during the 2017 holiday season, which apparently puts me in the minority of U.S. shoppers – including within my own house, where my wife and teenage daughter made backdoor packages from Prime a near-daily occurrence in December.

Nov
30

Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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