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Who's Who in Shopper Marketing 2018

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Who’s Who in Shopper Marketing ... 10th-Year Flashback

We caught up with a few of the people who were profiled in our inaugural Who’s Who in Shopper Marketing in 2009.

Prime Day: It's Not About the Discounts

Amazon leveraged Prime Day to deepen its relationship with members — highlighting new functionalities available within its mobile application and encouraging Alexa users to interact with the voice platform — while brands and rival retailers grappled for their share of the spending.

Essentials, Part 1: Innovation

7/15/2018 — An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.


7-Eleven has teamed with Perfetti Van Melle’s Airheads to launch a beverage and frozen treat inspired by the brand's "Mystery White" flavor under private label 7-Select.

Target is celebrating the 20th anniversary of the release of J.K. Rowling’s first Harry Potter novel by stocking seven licensed sets from Lego Group's flagship brand a month before other retailers.

Amazon expanded Prime Day to brick-and-mortar for the first time this year by running several deals leveraging its 2017 acquisition of Whole Foods Market.

Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.

Erik Keptner

The ShopRite-Wakefern Food Corp. family this week named supermarket veteran Erik Keptner senior vice president of marketing.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


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Kroger Beautifies Summer

Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care produ

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Latest Commentary


Innovation Doesn’t Come in Increments

How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?


A Destination for Getting Ahead

The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.


Best Buy in Schaumburg, Illinois

If you haven’t shopped at a Best Buy store recently, stop in. You’re in for a pleasant surprise. Amazon and the rest of the e-commerce world can’t generate the experience that Best Buy now delivers.


Woodman’s in Carpentersville, Illinois

Woodman’s, a 16-store supermarket chain out of Wisconsin with stores in Northeast Illinois, is something of a secret unless you live in that area.

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