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EnsembleIQ Names Shanker CEO

​​​​​​​EnsembleIQ, parent company of the Path to Purchase Institute and Shopper Marketing magazine, has named David Shanker its new chief executive officer.

Urban Store Formats

Complementing our report on urban shoppers, we look at urban activity from Target, PetSmart, Walmart, Amazon, CVS, Lowe's, Meijer and Kroger.

Hall of Fame Profile: Karen Sales

Karen Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters.


Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.

Privately held Albertsons Cos. is the latest retailer to seek a chunk of Rite Aid, revealing plans to purchase the portion of the publicly traded company that isn't being sold to Walgreens.

Whole Foods is spotlighting its wide array of products and services with a cheeky "Whatever Makes You Whole" campaign.

Bill Baumann was named director of sales at the Path to Purchase Institute, a division of EnsembleIQ.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Alexa Leads the Charge into Voice Shopping

While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as th

Upcoming Events


Path to Purchase Summit

Mon, Mar 12 - Wed, Mar 14
Monday, March 12 - Wednesday, March 14
Schaumburg (Chicago), IL
P2PSummit (formerly Shopper Marketing Summit) is focused, efficient and purpose-built to ensure attendees are inspired and invigorated by new ideas. Register today.

StratConn: Digital Shopper Marketing

Wed, May 02 - Thu, May 03
Wednesday, May 02 - Thursday, May 03
Rosemont (Chicago), Illinois


Mon, May 14 - Tue, May 15
Monday, May 14 - Tuesday, May 15
Oak Brook (Chicago), IL

Latest Commentary


A Beacon of Truth

As we begin our coverage of our 25th Hall of Fame class, it seems fitting that we close a chapter on one of the legends of the past. I am referring to Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.


Amazon vs. the Mall

I didn’t shop at all on during the 2017 holiday season, which apparently puts me in the minority of U.S. shoppers – including within my own house, where my wife and teenage daughter made backdoor packages from Prime a near-daily occurrence in December.


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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