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Profile: Byron Gilstrap, Director, E-Commerce Capability, Coca-Cola

Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, MyCoke.com. “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says.

Profile: Stephanie Wood, Team Leader, Omnichannel, Campbell U.S. Sales

Stephanie Wood started her career in CPG marketing communications at two different food associations in Washington, D.C. Then during the first dot-com bubble, she worked for the marketing strategy arm of a venture capital company, helping to launch newly funded businesses.

Three Years of Giving H2OPE at Walgreens

Unilever partnered with Walgreens for the third straight year for a cause campaign that benefits Toronto-based social enterprise/for-profit Me to We and promises clean water for families in need.

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Our report recognizes more than 200 brand and retail executives who are making notable contributions in the area of e-commerce.

As director of e-commerce for Bic, Justin Odom leads all e-commerce activities for Bic’s omnichannel and direct-to-consumer e-commerce sales group, including marketing, merchandising, content development and all other components of the channel strategy.

Gabe Mattingly has more than 15 years of experience in e-commerce and digital marketing, starting with early-career agency roles at Carmichael Lynch and Gabriel deGrood Bendt.

Best Buy unveiled its first voice shopping capabilities ahead of the winter holidays through a partnership with Amazon’s Alexa voice assistant.

Feline celebrities are the centerpiece of Friskies campaigns at Kroger and PetSmart.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Saputo Shares ‘Fresh Take’ at Jewel

Saputo worked with Albertsons’ Jewel-Osco this year to stage interactive events at the grocery chain promoting the manufacturer’s Frigo cheese.

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Gaining Clarity on Transparency

Letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...

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13

Welcome Back ShopperMarketingMag.com

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com. Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?

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