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Who's Who in Insights, Analytics & Data 2018

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Little Potato Company Sizzles Its Way Into U.S.

To celebrate the summer grilling season and all the ways potatoes can add to meal occasions, The Little Potato Company in June launched a 12-week campaign in select supermarkets in the U.S. and Canada.

Native Deodorants Roll Out to Target

Continuing its strategy of giving digital native brands an in-store presence, Target began exclusively stocking Procter & Gamble's Native deodorants this week.


When 3M expressed interest in building a shopper insights competency, Keith Albright didn’t hesitate to be a part of it.

The Home Depot plans to roughly double its total investment spending over the next few years in an effort to expand and modernize its business. P2PI editors recently visited a store in Mount Prospect, IL, with some noteworthy enhancements.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

L'Oreal's NYX Professional Makeup is finding ways to stand head and shoulders above other brands at Walmart as the retailer adds more SKUs to its beauty assortment.

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Aldi Kicks Off New National Ad Campaign

Aldi is launching a national advertising campaign encouraging consumers to "shop differentli."

Upcoming Events


Path to Purchase Expo (P2PX)

Tue, Oct 02 - Thu, Oct 04
Tuesday, October 02 - Thursday, October 04
Including P2PI's Women of Excellence Awards on Oct. 3

Uncovering Customer Preferences from the Consumer Decision Journey

Thu, Oct 25
Thursday, October 25
Presenter: Julia Millot, Sr. Research Analyst, 1010data

Demystifying Today's Savvy Shopper - What You Need to Know to Win Them Today and Tomorrow

Tue, Oct 30
Tuesday, October 30
Presenters: Joe Beier, EVP, Shopper & Consumer Insights, GfK; and Lisa Van Borrendam, Sr. Research Director, GfK Canada

Latest Commentary


Post-Apocalyptic Retail Review

Great news, everyone: The “Retail Apocalypse” might not be happening after all. I don’t have a lot of information on which to base this bold declaration, just a headline I found in August suggesting that the industry might be experiencing a “Retail Renaissance.” The author was examining the rece


Emerging With Urgency

Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.


Amazon Go in Chicago

On Sept. 18, Path to Purchase Institute editorial director Bill Schober visited the 1-day-old Amazon Go store in Chicago. The place was crowded and hectic. He took lots of photos.


Restoration Hardware in West Palm Beach, Florida

Talk about reinventing brick-and-mortar retail and creating an experience that shoppers will find appealing. Restoration Hardware (or RH) has now opened 17 design galleries across the U.S. and Canada that are nothing less than spectacular.

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