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‘Perfect Pairings’ at Retail

Brown-Forman Corp. partnered with selected grocery stores last summer to conduct its first out-of-aisle liquor-tasting events.

Kiosk Enables Shoppers to Create Custom Jackets

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

NEW Horizons: The Big Reveal

Last year was marked by women acting together. In small groups and large, women took on one of the most formidable barriers to gender equality: sexual harassment.

The 2019 Guide to Digital Shopper Marketing Providers

12/13/2018 — The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

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More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 

 

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Walmart Puts a Cool Spin on Grocery Pickup with Famous Cars

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.

Upcoming Events

Feb
06

League of Leaders

Wed, Feb 06 - Fri, Feb 08
Wednesday, February 06 - Friday, February 08
Dallas, Texas
The League of Leaders is for organizations that want to help grow the industry and are committed to an “open forum” atmosphere and candid participation.
May
15

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary

Jan
15

You Can't Sugarcoat the Future

It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

Dec
26

High-Flying Buzzkill

While browsing Reddit in early December I spotted a drone-taken photo of our little neighborhood. I thought it was pretty cool; a detailed, high-resolution image from a perspective attainable only via flying camera.

Jan
15

Costco in Kenosha, Wisconsin

For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.

Dec
20

Abt in Glenview, Illinois

We talk about “experiential retail” a lot these days. Well, look up that term and the Abt Electronics logo just might be there.

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