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Who's Who in Shopper Marketing Agencies 2018

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Data Design: Finding Order in the Chaos

In this special report in collaboration with Epsilon Catapult, we examine how machine learning and a new approach to data analysis are taking marketing to the next level.

Unilever, Walgreens Give March (Madness) Samples

Unilever tapped into "March Madness" season by activating its National Collegiate Athletic Association sponsorship at Walgreens for the sixth straight year.


Clorox Co.'s Burt’s Bees turned to solutions provider Bazaarvoice to assist in the launch of the company’s first cosmetics line. The two companies presented at the Path to Purchase Summit.

On the heels of disappointing fourth quarter e-commerce sales, Walmart has revealed several updates related to the business.

7-Eleven is teaming with PepsiCo's Gatorade for an exclusive sweepstakes awarding five winners a trip to meet National Football League player J.J. Watt or soccer star Christian Pulisic.

Office Depot is shining a spotlight on 3M's new Post-it "Extreme Notes," which are made for industrial office environments.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 15,000 articles, 114,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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CVS Health Goes Red for Women

CVS Health recently activated its national sponsorship of the American Heart Association’s Go Red for Women movement.

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Latest Commentary


Taking the '&' Out of Sales & Marketing

Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.


A Beacon of Truth

We close a chapter on one of the legends of the past, Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.


Walmart Supercenter in Rogers, Arkansas

As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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