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Profile: Julie Fisher, E. & J. Gallo Winery

Julie Fisher is one of three 2018 Women of Excellence honorees in the “Innovation” category.

Profile: Bree Glaeser, The Mars Agency

Bree Glaeser is one of three 2018 Women of Excellence honorees in the “Innovation” category.

Profile: Cathy Allin, Decision Insight

Cathy Allin is one of three 2018 Women of Excellence honorees in the “Innovation” category.

2019 Guide to E-Commerce Companies image

The 2019 Guide to E-Commerce Companies

11/13/2018 — The 2019 Guide to E-Commerce Companies features in-depth profiles from six leading companies.


Target is responding to the resurrected popularity of vinyl records by showcasing a new private label turntable and an expanded vinyl assortment in time for the holiday season.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join us.

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Holiday Cause Effort Gets Alexa Users Comfortable with Voice Shopping

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

Upcoming Events


League of Leaders

Wed, Feb 06 - Fri, Feb 08
Wednesday, February 06 - Friday, February 08
Dallas, Texas
The League of Leaders is for organizations that want to help grow the industry and are committed to an “open forum” atmosphere and candid participation.

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary


Working Through Proper Channels

“Buy Now” buttons on digital display ads have become so commonplace that I rarely notice them anymore.


Sights & Sounds

Sights and sounds from people I ran into at P2PX in October.


Hy-Vee in Robbinsdale, Minnesota

​​​​​​​While traveling recently in Minnesota, I had to visit one of Hy-Vee’s newer stores. The chain consists of approximately 250 stores, and the ones in Minneapolis have received high praise for delivering a superior shopping experience.


Amazon Go in Chicago

I've seen many articles about and pictures of the new Amazon Go stores. With that in mind, I knew I was overdue to visit one myself. So I did.

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