4/23/2018 — Four key factors determine marketing success: strategy, customer, technology, and operations. Take a detailed digital assessment of these categories. Then begin creating a plan to transform your consumer engagement, from awareness and acquisition to loyalty and advocacy.
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I’ve got an old friend from the neighborhood who’s in the retail business. He’s a franchisee for a national chain and a real old-fashioned store manager.
If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.
When you walk into a CVS/pharmacy y mas in the Miami area, you know you are not in your padre’s CVS.
When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.