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E-Commerce Strategies for the Supply Chain Era

In a virtual roundtable discussion, six e-commerce thought leaders discuss “the supply chain era” and key e-commerce strategies.

Hall of Fame Profile: April Carlisle

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

P2PI to Launch New Content Platform: Rise

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

Shopper Marketing Trends Report 2019

12/26/2018 — We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

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Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Mondelez International recently teamed with Irvington, New York-based influencer marketing company Ripple Street to host some 300 parties at consumer homes aimed at driving awareness of new Oreo SKUs at Target.

Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.

At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

Rise Logo

Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry—this new content platform, Rise, delivers retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise offers best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Walmart Puts a Cool Spin on Grocery Pickup with Famous Cars

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for grocery pickup showcases the ease, speed and convenience of the service.

Upcoming Events

Apr
24

Retail & Consumer Goods Analytics Summit

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago
Turning your organization into an intelligent & data-driven enterprise is critical in today's competitive landscape, and this event is focused on how to design the intelligent enterprise.
May
15

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary

Mar
13

Goodbye for Now – and Hello

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

Feb
20

Coming to Terms With Retail Change

During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...

Mar
19

IKEA in Schaumburg, Illinois

IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

Feb
25

Wegmans in Parsippany, New Jersey

Thinking of Wegmans’ history, it truly was the first supermarket chain to emphasize experience. Today, its model is emulated by many operators.

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