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Facebook Confirmed as Keynote Presenter at P2PX

The Path to Purchase Institute has announced that Dave Sommer, director, CPG, shopper marketing and e-commerce at Facebook, has been added to the 2018 Path to Purchase Expo (P2PX) agenda.

Voice Assistants and Shopping

Six industry insiders discuss the current state of voice commerce, how brands are already playing in this space, and what we can expect going forward.

The Evolution of Retail Environments, Part Two: The Experience Factor

As brands and retailers work to elevate the in-store experience, marketers must raise the bar for the future.

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Erik Keptner

The ShopRite-Wakefern Food Corp. family this week named supermarket veteran Erik Keptner senior vice president of marketing.

Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart. In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.

Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.

Walmart has recruited two women from outside its operations to take on top executive roles.

Michael McDermott and Richard Maltsbarger

Lowe's this week announced sweeping changes to its c-suite, including the elimination of two chief positions and the addition of two new executive vice president roles.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 

 

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Kroger Beautifies Summer

Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care produ

Upcoming Events

Oct
02

Path to Purchase Expo (P2PX)

Tue, Oct 02 - Thu, Oct 04
Tuesday, October 02 - Thursday, October 04
Minneapolis, MN

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