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2018 Shopper Marketing Effie Winners

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

Who's Who in Shopper Marketing Agencies 2018

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Data Design: Finding Order in the Chaos

In this special report in collaboration with Epsilon Catapult, we examine how machine learning and a new approach to data analysis are taking marketing to the next level.


Southeastern Grocers continued to try new promotions with the Plenti loyalty program last month by running its first continuity program for members.

Clorox Co.'s Burt’s Bees turned to solutions provider Bazaarvoice to assist in the launch of the company’s first cosmetics line. The two companies presented at the Path to Purchase Summit.

Digital, social and in-store campaign debuts new bleach formula Oakland, Calif. — After the Clorox Co. upgraded its bleach in 2017, it set out to capture the attention of current bleach buyers to ensure they understood the product’s multiple benefits.

Amazon is continuing to quietly add to its brick-and-mortar presence, recently opening a boutique shop within Woodfield Mall near Chicago.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 15,000 articles, 114,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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CVS Health Goes Red for Women

CVS Health recently activated its national sponsorship of the American Heart Association’s Go Red for Women movement.

Upcoming Events


StratConn: Digital Shopper Marketing

Wed, May 02 - Thu, May 03
Wednesday, May 02 - Thursday, May 03
Rosemont (Chicago), Illinois


Mon, May 14 - Tue, May 15
Monday, May 14 - Tuesday, May 15
Oak Brook (Chicago), IL

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Wed, Jun 20 - Thu, Jun 21
Wednesday, June 20 - Thursday, June 21
Oak Brook (Chicago), IL

Latest Commentary


Taking the '&' Out of Sales & Marketing

Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.


A Beacon of Truth

We close a chapter on one of the legends of the past, Joe Ricci, who is retiring his column, “Ricci at Retail,” as of the March issue of Shopper Marketing magazine.


Walmart Supercenter in Rogers, Arkansas

As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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