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P2PI to Launch New Content Platform: Rise

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

P2PI Announces 2019 Hall of Fame Class

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Mass Merchants Help Barbie Turn 60

Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

Shopper Marketing Trends Report 2019

12/26/2018 — We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

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Target is rolling out a new visual icon to highlight products in stores and online that are formulated without a group of commonly unwanted chemicals.

Levi Strauss & Co. is transitioning to an operating model for the digital era, leveraging new tech to radically reduce the time it takes to bring a product to market and unveiling a new ability for consumers to design their own pair of jeans.

The Path to Purchase Institute helps the entire consumer goods industry become more confident in its business decisions by offering essential knowledge for thriving in today’s chaotic marketplace.  Our community of 400+ companies is made up of thousands of professionals who benefit from ou

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

Rise Logo

Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry—this new content platform, Rise, delivers retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise offers best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Walmart Puts a Cool Spin on Grocery Pickup with Famous Cars

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for grocery pickup showcases the ease, speed and convenience of the service.

Upcoming Events

Apr
24

Retail & Consumer Goods Analytics Summit

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago
Turning your organization into an intelligent & data-driven enterprise is critical in today's competitive landscape, and this event is focused on how to design the intelligent enterprise.
May
15

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary

Mar
13

Goodbye for Now – and Hello

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

Feb
20

Coming to Terms With Retail Change

During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...

Feb
25

Wegmans in Parsippany, New Jersey

Thinking of Wegmans’ history, it truly was the first supermarket chain to emphasize experience. Today, its model is emulated by many operators.

Jan
15

Costco in Kenosha, Wisconsin

For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.

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