Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry—this new content platform, Rise, delivers retail intelligence for the strategic enterprise.
Through provocative content and exclusive analysis, Rise offers best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.
Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for grocery pickup showcases the ease, speed and convenience of the service.
Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question: “Are we a technology company or are we a retailer?”
During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...
Thinking of Wegmans’ history, it truly was the first supermarket chain to emphasize experience. Today, its model is emulated by many operators.
For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.