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Who's Who in Merchandising 2019

More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

P2PI Announces 2019 Hall of Fame Class

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Spotlight on Brand Loyalty

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

The 2019 Guide to Digital Shopper Marketing Providers

12/13/2018 — The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

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Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

7-Eleven leveraged the National Football League's 2019 Super Bowl this month to spotlight its rapidly expanding 7Now delivery service.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

Rise Logo

Coming Soon

Shopper Marketing and Consumer Goods Technology unite in May to bring a stronger voice to the consumer goods industry—this new content platform, Rise, delivers retail intelligence for the strategic enterprise. 

 

Through provocative content and exclusive analysis, Rise offers best practices in corporate alignment, analytics, product development, retailer collaboration, consumer engagement and shopper marketing.

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Walmart Puts a Cool Spin on Grocery Pickup with Famous Cars

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for grocery pickup showcases the ease, speed and convenience of the service.

Upcoming Events

Apr
24

Retail & Consumer Goods Analytics Summit

Wed, Apr 24 - Fri, Apr 26
Wednesday, April 24 - Friday, April 26
Chicago
Turning your organization into an intelligent & data-driven enterprise is critical in today's competitive landscape, and this event is focused on how to design the intelligent enterprise.
May
15

Path to Purchase Summit

Wed, May 15 - Fri, May 17
Wednesday, May 15 - Friday, May 17
Fort Lauderdale, FL
P2PSummit is a dynamic, laser-focused conference that reimagines the future of retail and teaches leaders what lies ahead on the path to purchase.

Latest Commentary

Jan
15

You Can't Sugarcoat the Future

It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

Dec
26

High-Flying Buzzkill

While browsing Reddit in early December I spotted a drone-taken photo of our little neighborhood. I thought it was pretty cool; a detailed, high-resolution image from a perspective attainable only via flying camera.

Jan
15

Costco in Kenosha, Wisconsin

For more than 40 years, Costco has been known as the pioneer of the “treasure hunt.” I’d suggest today we’d modernize that term to call it “experiential retail.” The model surely has withstood the test of time.

Dec
20

Abt in Glenview, Illinois

We talk about “experiential retail” a lot these days. Well, look up that term and the Abt Electronics logo just might be there.

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