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Retail Intimacy 2.0: Tomorrow’s Consumer, Today’s Win

In a turbulent environment, marketers must adapt quickly and follow the consumer in every aspect of life.

Profile: Byron Gilstrap, Director, E-Commerce Capability, Coca-Cola

Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says.

Profile: Stephanie Wood, Team Leader, Omnichannel, Campbell U.S. Sales

Stephanie Wood started her career in CPG marketing communications at two different food associations in Washington, D.C. Then during the first dot-com bubble, she worked for the marketing strategy arm of a venture capital company, helping to launch newly funded businesses.


Walmart has begun differentiating between online and in-store prices to make the latter operations more profitable.

Unilever partnered with Walgreens for the third straight year for a cause campaign that benefits Toronto-based social enterprise/for-profit Me to We and promises clean water for families in need. Dubbed "Give H2OPE to Others," the collaborative effort pledged eight cents (billed as five gallons

As director of e-commerce for Bic, Justin Odom leads all e-commerce activities for Bic’s omnichannel and direct-to-consumer e-commerce sales group, including marketing, merchandising, content development and all other components of the channel strategy.

Gabe Mattingly has more than 15 years of experience in e-commerce and digital marketing, starting with early-career agency roles at Carmichael Lynch and Gabriel deGrood Bendt.

Best Buy unveiled its first voice shopping capabilities ahead of the winter holidays through a partnership with Amazon’s Alexa voice assistant.

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Saputo Shares ‘Fresh Take’ at Jewel

Saputo worked with Albertsons’ Jewel-Osco this year to stage interactive events at the grocery chain promoting the manufacturer’s Frigo cheese.

Upcoming Events


If You Go Digital, Merchandising Will Come

Thu, Dec 07
Thursday, December 07

Forum of Merchandising Executives

Wed, Jan 10 - Thu, Jan 11
Wednesday, January 10 - Thursday, January 11
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The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles with merchandising.

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Thursday, January 11 - Friday, January 12
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League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.

Latest Commentary


Gaining Clarity on Transparency

Letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...


Welcome Back

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?

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