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Influencer Marketing

With influencer marketing on the rise, we asked six firms in the space to discuss its impact and the trends fueling it (such as artificial intelligence).

Hall of Fame Profile: Jamie Sohosky

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

Are Consumers Going ‘Brandless’?

As brand loyalty wanes, retailers chase those who are drawn to the next small thing. A P2PSummit report.


Brand’s new flavors and redesigned cans earn in-store and digital support at retail   Coca-Cola Co.’s Diet Coke kicked off the new year by launching four new flavors and debuting redesigned, taller 12-ounce cans.

During his P2PSummit keynote address, Edelman executive Jamie Kieffer urges brands to own their stories and take a stand.

Kevin Hourican

CVS/pharmacy promoted Kevin Hourican to president of the company’s retail business Monday. Hourican has been acting as interim executive vice president of CVS Health and president of CVS/pharmacy since the February departure of Helena Foulkes.

Ahold Delhaize's Hannaford is tying in to April's designation as "Earth Month" with a variety of tactics.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 15,000 articles, 114,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Walgreens Makes Red Noses Sparkle, Presents 'Markets' Challenge

Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts

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Latest Commentary


Cognitive Dissemblance

If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.


Taking the '&' Out of Sales & Marketing

Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.


Heinen’s in Barrington, Illinois

When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.


Walmart Supercenter in Rogers, Arkansas

As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.

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