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Retail is Dead – Long Live Retail!

In part one of our "The Evolution of Retail Environments" series in collaboration with FCB/RED, we discuss how now is the time to start deciding what the future looks like for brick-and-mortar stores.

Hall of Fame Profile: Jamie Sohosky

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

Interviews from P2PSummit

Retail Leader editor-in-chief and brand director Mike Troy spoke with more than a dozen of the presenters, keynote speakers and Shopper Marketing Hall of Fame inductees at the Path to Purchase Summit.


Seeking to build on its rapid success as a media publisher, Tasty has turned its sights to the commerce world, unveiling new research to back the effectiveness of its ability to drive consumers to stores and influence their purchase decisions. ... From P2PSummit.

The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives. 

Leading up to TransparencyIQ on May 15, we had an opportunity to speak with Innit chief operating officer Josh Sigel and learn more about transparency and technology.

Albertsons Cos. chains including Acme Market, Safeway and Albertsons leveraged the National Frozen & Refrigerated Foods Association’s designation of March as "Frozen Food Month" by offering savings and promotions throughout the month.

Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 15,000 articles, 114,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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Walgreens Makes Red Noses Sparkle, Presents 'Markets' Challenge

Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts

Upcoming Events


StratConn: Digital Shopper Marketing

Wed, May 02 - Thu, May 03
Wednesday, May 02 - Thursday, May 03
Rosemont (Chicago), Illinois


Mon, May 14 - Tue, May 15
Monday, May 14 - Tuesday, May 15
Oak Brook (Chicago), IL

Latest Commentary


Cognitive Dissemblance

If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.


Taking the '&' Out of Sales & Marketing

Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.


Heinen’s in Barrington, Illinois

When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.


Walmart Supercenter in Rogers, Arkansas

As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.

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