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Stop & Shop Gives 'Friends' Food

Ahold Delhaize's Stop & Shop is collecting money and food to support local hunger relief organizations this holiday season.

7-Eleven Tests Delivery and Pickup In Dallas

7-Eleven launched a new mobile application to test delivery and pickup services from 10 Dallas locations.

2018 Path to Purchase Expo ... Call for Speakers

The Path to Purchase Institute is seeking dynamic industry speakers for the 2018 Path to Purchase Expo (P2PX).


Our report recognizes more than 200 brand and retail executives who are making notable contributions in the area of e-commerce.

Walmart and Coca-Cola have expanded their holiday cause campaign benefitting nonprofit One Warm Coat.

Pfizer's Nexium activated its tailgating-themed platform for Walmart this football season.

Whole Foods Market used Giving Tuesday to kick off a campaign with King Arthur Flour supporting the Whole Kids Foundation.

Red Bull GmbH's Red Bull is running an exclusive sweepstakes at 7-Eleven as an overlay to the brand's national campaign celebrating the 30th anniversary of Capcom's Street Fighter.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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7-Eleven Brings Coke to the Holiday Table

7-Eleven and Coca-Cola Co. are staging a sweepstakes that shines a spotlight on classic Coca-Cola-flavored Slurpees this holiday season.

Upcoming Events


Forum of Merchandising Executives

Wed, Jan 10 - Thu, Jan 11
Wednesday, January 10 - Thursday, January 11
Fort Lauderdale, FL
The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles with merchandising.

League of Leaders

Thu, Jan 11 - Fri, Jan 12
Thursday, January 11 - Friday, January 12
Fort Lauderdale, FL
League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.

Latest Commentary


Gaining Clarity on Transparency

Letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...


Welcome Back

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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