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Profile: Stacey Rubin, Senior Vice President, Account/Strategy, Catapult Marketing

Stacey Rubin is one of three Women of Excellence honorees in the “Leadership” category.

Profile: Diane Wallace, Vice President, Retail Marketing & Strategy, Coca-Cola Co.

Diane Wallace is one of three Women of Excellence honorees in the “Leadership” category.

Profile: Tina Manikas, President, FCB/RED

Tina Manikas is one of three Women of Excellence honorees in the “Leadership” category.


The Path to Purchase Institute honored 12 women during its Sept. 26 Women of Excellence ceremony – three each in the Innovation, Collaboration, Leadership and Rising Star categories.

7-Eleven launched a new mobile application to test delivery and pickup services from 10 Dallas locations.

Ahold Delhaize's Stop & Shop is collecting money and food to support local hunger relief organizations this holiday season.

The Path to Purchase Institute is seeking dynamic industry speakers for the 2018 Path to Purchase Expo (P2PX).

Walmart and Coca-Cola have expanded their holiday cause campaign benefitting nonprofit One Warm Coat.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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7-Eleven Brings Coke to the Holiday Table

7-Eleven and Coca-Cola Co. are staging a sweepstakes that shines a spotlight on classic Coca-Cola-flavored Slurpees this holiday season.

Upcoming Events


Forum of Merchandising Executives

Wed, Jan 10 - Thu, Jan 11
Wednesday, January 10 - Thursday, January 11
Fort Lauderdale, FL
The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles with merchandising.

League of Leaders

Thu, Jan 11 - Fri, Jan 12
Thursday, January 11 - Friday, January 12
Fort Lauderdale, FL
League of Leaders is an exclusive organization of industry thought-leaders dedicated to advancing the understanding of all marketing efforts that culminate at retail.

Latest Commentary


​​​​​​​Please Stop Scaring My Wife

I’m not much of a “holidays” guy. I think that’s because my late mother wasn’t much of a holidays gal. Back in the 1960s, my family’s Advent calendar tradition was watching her get progressively overwhelmed by the decorating and shopping and cooking and social obligations until she snapped.


Gaining Clarity on Transparency

Letting consumers call the shots isn’t always such a bad thing. As a trend, consumers demanding more explicit information about when, where and how products are made wasn’t exactly met with open arms by the industry ...


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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