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Who's Who in Merchandising 2018

More than 125 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

Zero-Based Budgeting

Our roundtable experts offer explanations and advice as CPG companies are increasingly facing the challenge of implementing and sustaining ZBB processes.

Registration Open for 2018 Path to Purchase Summit

Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.


Three industry leaders have been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame in 2018.

Our annual report includes results of our survey of CPG marketing executives as well as a virtual roundtable discussion on the topic of e-commerce. Survey topics include Amazon and Walmart.

Circle K and PepsiCo have extended the "Dew Inner Circle" promotion that rewards shoppers for purchasing Mountain Dew and Doritos products.

Petco is positioning itself as a one-stop shop for consumers who got a new dog during the holidays with a campaign mirroring PetSmart's annual "Puppy Central" program.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

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'Justice League' Gets the AR Treatment at Walmart

DC Comics enlisted augmented reality mobile application Zappar to offer Walmart shoppers an exclusive experience tied to "Justice League."

Upcoming Events


The Council on Digital Shopper Marketing

Wed, Feb 21
Wednesday, February 21
Dallas, Texas

The E-Commerce Council

Thu, Feb 22
Thursday, February 22
Dallas, Texas

Path to Purchase Summit

Mon, Mar 12 - Wed, Mar 14
Monday, March 12 - Wednesday, March 14
Schaumburg (Chicago), IL
P2PSummit (formerly Shopper Marketing Summit) is focused, efficient and purpose-built to ensure attendees are inspired and invigorated by new ideas. Register today.

Latest Commentary


Amazon vs. the Mall

I didn’t shop at all on during the 2017 holiday season, which apparently puts me in the minority of U.S. shoppers – including within my own house, where my wife and teenage daughter made backdoor packages from Prime a near-daily occurrence in December.


​​​​​​​Please Stop Scaring My Wife

I’m not much of a “holidays” guy. I think that’s because my late mother wasn’t much of a holidays gal. Back in the 1960s, my family’s Advent calendar tradition was watching her get progressively overwhelmed by the decorating and shopping and cooking and social obligations until she snapped.


Shopping With Steve ... at Mariano's

We debut a new, occasional blog series with the Path to Purchase Institute's Steve Frenda.

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