3/6/2018 — According to the latest shopper intelligence from Catalina, center store categories remain strong, with 60 annual trips per shopper per store. Catalina’s new shopper and trip-based research offers an insightful look at how shopper motivations are impacting volume and trips.
Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 15,000 articles, 114,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.
Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts
If there’s been one constant during my two decades-plus of writing about shopper, in-store and point-of-purchase marketing, it’s the notion that this business can somehow trick, compel or otherwise mesmerize people into buying things they didn’t want to buy.
Whenever a magazine like "Shopper Marketing" gets sent to the printer, the editors have at least a few moments of angst wondering if all the information that’s soon to be published is accurate – and then worrying that the information will still be accurate when the issue lands on readers’ desks.
When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.
As we go forward with growing e-commerce, obviously Walmart and others will need to solve for issues such as unavailable items and substitution protocol. Also, concerns about ordering fresh meat and produce will need to be ironed out.