ARTICLES BY THIS AUTHOR
01/17/2024
Eagle Eye Solution Personalizes Promotions at Scale
EagleAI uses retailers’ existing customer data and machine learning algorithms to generate offers and communications created specifically for individual shoppers.
01/16/2024
New Cooler Screens Software Predicts Consumer Intent
CoolerX uses an AI-enabled recommendation engine to identify precise marketing activation opportunities in stores for brands and retailers.
01/16/2024
Earth Fare Launches Personalized Nutrition Insights in Stores
Genomic nutrition platform GenoPalate will give Earth Fare shoppers access to its DNA-based reports in the wellness department and eventually launch meal kits and other products at the grocer.
01/11/2024
How Hop Wtr Is Appealing to Sober-Curious Consumers
P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.
01/10/2024
Aldi Quietly Builds Retail Media Proposition
The discount grocer is recruiting retail media-focused talent to begin building its own network across all the markets it operates in.
01/10/2024
Becoming the Brand of Choice for the Super Bowl Season
InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."
01/17/2024
Advance Powered by Loblaw to Co-Host P2PI's Retail Media Summit Canada
The Canadian grocer's retail media division is P2PI's Platinum Launch Partner for the one-day event taking place on Feb. 6.
01/09/2024
Instacart Brings Digital Ads to Smart Carts
The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.
01/08/2024
Call for Nominations: Third Annual 40 Under 40 Awards
Ideal candidates for P2PI's 40 Under 40 Awards are young, accomplished professionals in omnichannel marketing. Nominate a colleague or peer by Feb. 2.
12/21/2023
2024 Retail Predictions
Industry experts and recent research flags AI disruption, personalization and shoppable content as a few of the key themes that will shape 2024.