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Jacqueline Barba

Associate Editor - Content, P2PI.org

Articles by this author

January 2019

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

December 2018

Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

BJ’s Wholesale Club is one of many retailers that responded to the demise of Toys "R" Us by ramping up its toy offerings this holiday season.

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