ARTICLES BY THIS AUTHOR
01/24/2024
The Giant Company Names New Agency of Record
Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.
01/24/2024
Report: Retail Media Ad Spend on Amazon Jumped 31% in 2023
A report from CommerceIQ also indicates that Sponsored Display and Sponsored Product ads saw the largest growth on Amazon last year.
01/24/2024
Albertsons Media Collective to Discuss Optimizing Measurement, Audience Strategies at Retail Media Summit Canada
At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.
01/23/2024
The Source Will Rebrand to Best Buy Express
The small-format consumer electronics retailer will operate through a partnership with Best Buy Canada and telecommunications company Bell.
01/23/2024
New Luxury Beauty Retail Concept Opening in Canada
Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.
01/19/2024
Asda Grows Retailer Media Network With New Partner
London-based retail media agency SMG will manage Asda's media planning and operations functions as the grocer looks to add new digital channels and "innovative propositions."
01/18/2024
Kraft Heinz Building Generative AI Assistant
During a panel at NRF 2024, Kraft Heinz detailed KraftGPT, saying the tool allows employees to query such things as, “Why are we selling so much bacon?” or “Why does everyone love it so much all of a sudden?"
01/18/2024
Tums Offers Big Game Snack Bets With DraftKings
The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.
01/17/2024
Infographic: Retail Media Successes from Black Friday 2023
Retail media activity from Hershey, Sony and Google at U.S. and U.K. retailers are among the winners highlighted in an infographic from Pathmatics.
01/17/2024
Albertsons Enhances Media Operations Model
The grocery giant's retail media arm has selected Capgemini as its global agency partner to streamline activation workflows and enhance campaign performance.