ARTICLES BY THIS AUTHOR
06/28/2022
Kroger Precision Marketing Partners with Omnicom to Reduce Media Waste
The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.
06/28/2022
Southeastern Grocers Expands Digital Ad Network in Key Markets
The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.
06/29/2022
New Kellogg Campaign Emphasizes Authentic Content Creation
Company's director of cultural and inclusive marketing recently discussed why and how the manufacturer launched its campaign focused on bicultural Latina moms in its Social K blog.
07/04/2022
Canopy Growth Debuts Interactive Summer Campaign
Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.
07/04/2022
NielsenIQ, GfK to Merge
Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.
07/12/2022
Epsilon Offering Reduces Digital Ad Waste
The new in-flight Verified Purchase Optimization solution helps CPGs deliver digital ads based on an individual’s purchase cycle.
07/05/2022
Walmart Leans Into Search Advertising
In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.
07/13/2022
Instacart Program Rewards Couriers
Cart Star offers tailored rewards and benefits through third-party partners as well as directly within the Instacart platform.
07/12/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.
07/04/2022
It'Sugar Continues Experiential Store Expansion
It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.