ARTICLES BY THIS AUTHOR
09/19/2022
Walmart Adds Virtual Try-On for Apparel
Mass merchant has introduced the next phase of its virtual try-on technology with Be Your Own Model by bringing the in-store fitting room experience to online shoppers.
09/19/2022
Crayola to Double Number of Immersive Experiences
Crayon manufacturer has entered into a licensing agreement with BrightColors to expand the brand's creative play in-store experience over the next five years.
09/19/2022
JCPenney Beauty to Expand Chainwide
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
09/19/2022
Instacart Debuts ‘Connected Stores’ Tech for Grocers
The omnichannel shopping experience — including smart carts, electronic shelf labels and out-of-stock alerts — will launch at Bristol Farms in California.
09/14/2022
EnsembleIQ Wins 7 Eddie & Ozzie Awards
The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.
09/14/2022
Voodoo Ranger Parties with eMeals
The IPA brand teams up with eMeals to share nine shoppable “Rangerous Party Recipes” and simplify the order fulfillment process.
09/13/2022
Permission.io Launches a Web3 Customer Data Platform
Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.
09/13/2022
Kroger Precision Marketing Adds Video, CTV Advertising
The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.
09/12/2022
FAO Schwarz Returns to Target for the Holidays
Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.
09/12/2022
JCPenney Personalizes Beauty Routines
Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.