ARTICLES BY THIS AUTHOR
10/27/2022
7-Eleven's New Media Network Focuses on Offsite, In-Store Solutions
The retailer is leaning into key differences that distinguish its new Gulp Media Network from the media networks of retailers in other channels, beginning with a unique customer base that is oftentimes elusive and unloyal.
10/10/2022
Unilever Runs Digital Summer Program at Target
Unilever teamed with Target this summer for a beach-themed digital program highlighting multiple personal care brands from the manufacturer.
10/03/2022
Welly Enters OTC, Supplement Category
Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.
09/26/2022
Dr Pepper Stocks Fridges at Meijer
Beverage brand is kicking off the start of football season by giving Meijer an account-specific sweepstakes.
09/19/2022
Walmart Gets Exclusive Hair 'Edit'
Walmart expanded its partnership with global media and organization company The Home Edit and its founders Joanna Teplin and Clea Shearer this summer to roll out a collection of hair accessories and beauty storage products.
10/04/2022
Retail Media: The Omnichannel Landscape
For CPG brand marketers, there's no escaping retail media and its importance.
08/01/2022
Member Spotlight (July-August 2022)
A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.
06/05/2022
The Future of Retail Media Networks
Publicis Group's Jason Goldberg discusses retail media measurement, budgeting and the not-so-endless shelf.
06/20/2022
Member Spotlight (May-June 2022)
A snapshot of industry leaders from the P2PI member community: The Coca-Cola Co. and The J.M. Smucker Co.
05/04/2022
New Kleenex Pack Wants People Talking
New Target-exclusive facial tissue pack from Kimberly-Clark's Kleenex aims to celebrate and spark conversation about design, diversity, women and the planet.