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Cyndi Loza

Associate Editor - Content, P2PI.org

Articles by this author

December 2018

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Building on an exploratory pilot with the drug store chain announced in the fall, Kroger is rolling out a curated assortment of products and Home Chef Express meal kits at select Walgreens stores.

Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.

November 2018

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

Target is adding customizable stockings, sacks, ornaments and gift wrap under seasonal private label Wondershop to its holiday assortment this year.

Target is exclusively stocking a doll and bilingual English and Spanish storybook created by former Procter & Gamble executive Leslie Guzman. 

ShopRite has teamed with Bimbo Bakeries USA's Thomas' for a "Friendsgiving" campaign aimed at Millennials.

Target is shining a spotlight on toys from brands such as MGA Entertainment's L.O.L. Surprise as part of an initiative to lure shoppers to stores this holiday season with more family-friendly events.

Aldi wine Advent calendars rolled out to select stores Wednesday, selling out in minutes across multiple locations and hitting ebay.com the same day for exorbitant prices.

Target has reallocated space at nearly 500 of its 1,840-some U.S. stores to grow its toy department ahead of the holidays.

Office Depot is staging a promotion to spotlight its installation services and assortment of connected home devices.

Procter & Gamble shined a spotlight on new Olay skincare SKUs and heralded the winter holidays with its November edition of brandSaver.

Staples is shining a spotlight on its assortment of printers through a "Fall Printing Event."

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