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Cyndi Loza

Associate Editor - Content, P2PI.org

Articles by this author

September 2018

Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

Continuing its strategy of giving digital native brands an in-store presence, Target began exclusively stocking Procter & Gamble's Native deodorants this week.

Target is tying in to the excitement surrounding Microsoft's Sept. 29 virtual fan convention for Minecraft by stocking official merchandise from the video game.

Aldi is launching a national advertising campaign encouraging consumers to "shop differentli."

Circle K is kicking off football season by reprising its campaign with National Football League sponsor PepsiCo/Frito-Lay spotlighting rookie players.

The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season. 

Target is aggressively stepping up its toy game this holiday season — the first without competitor Toys ‘R’ Us.

Aldi is indirectly tying in to Oktoberfest by declaring a "German Week" and stocking various German-imported SKUs.

The Home Depot plans to roughly double its total investment spending over the next few years in an effort to expand and modernize its business. P2PI editors recently visited a store in Mount Prospect, IL, with some noteworthy enhancements.

August 2018

ShopRite and Colgate-Palmolive are staging a contest to underscore the importance of water preservation while brushing.

Target is exclusively stocking a new, slim coffee maker from Keurig Dr Pepper designed for young java drinkers.

Target is stocking exclusive official merchandise from Nickelodeon's Nella the Princess Knight.

Women account for 85% of all consumer purchases, yet less than 30% of retail leaders are women. ... A "When Women Lead" symposium will be held Oct. 2.

7-Eleven is exclusively stocking two-count packages of Kellogg Co.'s new limited-edition Pop-Tarts Splitz.

ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through shoprite.com.

The Home Depot has partnered with BSH Home Appliances Corp. to add the manufacturer's Bosch premium line of home appliances to its online and in-store product assortment.

Staples’ latest marketing campaign positions the retailer as “the back-to-school specialty store” and promises a serene, stress-free shopping experience this season.

Monster Beverage Corp. is activating its Ultimate Fighting Championship sponsorship to run an exclusive sweepstakes at Circle K.

Hanesbrands and Target are not renewing their contract for the exclusive C9 by Champion activewear line.

Target is rolling out more than 130 new games, including 95 exclusive items, as the mass merchant continues responding to the growing popularity of board games.

Circle K is teaming with Keurig Dr Pepper to run various weekly deals this summer and reward shoppers with a free Dr Pepper beverage on Aug. 23.

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