Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected].
Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.
Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.