ARTICLES BY THIS AUTHOR
02/01/2024
Fancy Sprinkles Gives Walmart a Valentine's Day Exclusive
DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.
01/29/2024
Athena Club Brings Barbie Razors to Target
DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”
01/26/2024
Target Stocks Exclusive Holiday SKUs from Clorox
Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.
01/24/2024
Gillette Works With Razer for Target Exclusive
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.
01/19/2024
CPG Partners Leverage Kroger for the Holidays
Kroger’s aisles were fully decked with secondary displays from various CPG partners.
01/18/2024
Weleda Expands Its Facial Care Offerings With Amazon
Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.
01/22/2024
Target Showcases Beloved Seasonal Scents
Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.
01/17/2024
Target Introduces a Private Label Kitchen Brand
Target shines a spotlight on its first private label kitchen brand.
01/12/2024
Tonies Brings Its Audioboxes to Walmart
Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.
01/09/2024
7-Eleven, The Shoe Surgeon Team Up for Football Season
7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.