ARTICLES BY THIS AUTHOR
02/13/2024
Mondelez Re-Ups Deal With Sustainable Packaging Provider
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.
02/13/2024
Dollar General Expands In-Store Media Offerings
New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.
02/09/2024
Quad Acquires In-Store Digital Media Provider
With the acquisition of Dart Innovations, Quad will enable CPGs to deliver relevant promotions, share key product information and point to adjacent product options in stores.
02/07/2024
Retailers Leverage National Seafood Month
Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.
02/06/2024
Walmart to Add 150 U.S. Stores Over Five Years
The new and remodeled stores will reflect Walmart's “Store of the Future” concept, featuring improved and modern layouts, expanded product selections and innovative technology.
02/06/2024
Activation Gallery: Holidays, Dry January & More
We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
02/06/2024
In-Store Experience: Gangnam Market
The Asian-American grocery store in Chicago leverages neon signs throughout.
02/06/2024
The New Consumer (January-February 2024)
Data from two new consumer studies provides insights into non-alcoholic beverage consumption as well as LGBTQ+ marketing sentiment.
02/01/2024
Curology Enters Hair Care Space
The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.
02/01/2024
Deadline EXTENDED for 40 Under 40 Nominations
We're keeping the nomination window for our third annual awards program open through Feb. 16. Ideal candidates are young, accomplished professionals in omnichannel marketing.