ARTICLES BY THIS AUTHOR
04/02/2024
Netflix Plans to Open First Permanent Store in 2025
The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.
04/02/2024
P2PI Unveils 40 Under 40 Class of 2024
The third annual awards program spotlights the next generation of leaders in commerce marketing.
04/03/2024
How the Best Loyalty Programs Maintain Success Over Time
What do Starbucks, Sephora and Tesco loyalty programs have in common? Dunnhumby's Ana Luisa Ares finds answers.
03/28/2024
Deadline EXTENDED for Retail Media Awards Nominations
We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.
03/28/2024
Chi Haircare Launches TikTok Shop
After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.
03/28/2024
Ghirardelli Enhances Digital Product Imagery with AI
A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.
03/27/2024
Instacart Enables Cart-Building From Third-Party Apps
More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.
03/27/2024
P2PI’s Future Forward to Explore Data, Measurement & Retail Media Tactics
Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing.
03/27/2024
VML, CommerceIQ Partner to Enhance Digital Shelf Performance
The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.
03/26/2024
Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer
Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.