ARTICLES BY THIS AUTHOR
08/08/2023
Brand Watch: Bed Head Celebrates Creativity
The Unilever brand teams up with diverse creatives for an extended campaign.
08/08/2023
Member Spotlight (July-August 2023)
Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.
08/01/2023
Commerce Marketing Agency Guide 2023
This year's guide features in-depth profiles from 12 leading companies.
07/27/2023
Back-to-School Shopping Trends
Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.
07/26/2023
Member Perspective: Unlocking In-Store Retail Media
Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.
07/03/2023
Mondelez Intl. and VMLY&R Commerce Win 5 Cannes Lions Awards
The "OreoCodes" campaign nabbed medals across multiple categories.
06/27/2023
Fourth of July Shopping Trends
More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.
06/29/2023
Curing the Inflation Hangover: How CPGs Move Beyond Price
Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.
06/08/2023
Grilling Season Shopper Trends
Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.
06/06/2023
Brand Watch: Oreo Codes Launch at Albertsons
Technology connects Mondelez’s cookie brand to any milk item in an innovative way.