What Happens When Women Lead? Find Out at P2PX

Women account for 85% of all consumer purchases, yet less than 30% of retail leaders are women. Retail's struggle to retain female executives and the industry's challenge to respond to changing shopper dynamics go hand in hand. Consumers will be better served when women are empowered in organizations.Recognizing this, the Path to Purchase Institute, with the help of its advisory board, developed the When Women Lead symposium to provide companies and organizations with strategies, best practices and policies to build representative leadership in the retail industry. The groundbreaking, half-day symposium will be held Oct. 2 at the Path to Purchase Expo (P2PX) in Minneapolis.Among the event’s speakers is Julie Quick, Shoptology head of insights and P2PI advisory board member. We recently had a chance to speak with Quick about her take on representative leadership and the symposium.Why do you think When Women Lead is such an important event? Quick: The simple answer: business performance. Studies have shown that organizations that have strong female representation in leadership do better. Yet CPG, retail and professional services have ranked among the very worst for having a glass ceiling. As an industry, we need to ensure we’re enabling — not hindering — women’s advancement, so that we can improve our results.How does your participation in When Women Lead align with your company’s mission? Quick: We see women’s leadership as a strategic issue at Shoptology. It impacts everything from our top-level decision-making dynamics to our creativity, innovation, client relationships and talent development.We built Shoptology for “where shopping is headed.” And we can’t be a future-forward agency without recognizing the power of gender inclusion on culture and performance.How can attendees expect to benefit from When Women Lead?Quick: I think the key words are “actionable” and “change.” The session is geared to deliver practical advice on how to quickly transform organizations to take better advantage of women’s contributions. Our advisory team has been very intentional to go beyond simply defining the problem or encouraging personal empowerment. When Women Lead is geared for the internal change agent — male and female — ready to lead their company to new heights.How will this event improve the industry?Quick: We expect to see attending companies transformed by the strategies shared here by leading retailers, brands and consulting companies. But, as importantly, I think the day will be the start of a new conversation within shopper marketing about women and business results. Every attendee will be part of that pivotal moment for our industry. Who wouldn’t want to be there?To learn more about the When Women Lead event, click here.

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