Target Has a 'Fun Run'

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Target Has a 'Fun Run'

By Cyndi Loza - 09/24/2018

Target staged a "Fun Run" sale last week, leveraging its "Target Run" marketing platform to shine a spotlight on multiple weeklong Cartwheel deals across various categories.

Valid Sept. 16-22, the sale's Cartwheel deals included:

  • 20% off skin care,
  • 20% off hair care and hair appliances,
  • 20% off bedding and bath,
  • 20% off kids’, toddler & baby clothing,
  • 20% off shoes,
  • 10% off TVs (excludes Samsung, LG Electronics OLED & clearance TVs)
  • 20% off frozen pizza, cereal and ice cream, and
  • 20% off allergy products.

The retailer also promised 40% off Halloween costumes, accessories and select trick-or-treat candy bags on Sept. 18, as well as 20% off women's and C9 Champion apparel from Sept. 20-22. 

The event also highlighted the retailer's REDcards as well as its same-day delivery option via Shipt. Shoppers new to Shipt were offered half off an annual membership, while current members earned $15 off a future receipt with a $100 purchase from Sept. 16-22. Concurrently, shoppers who signed up for a REDcard credit or debit card received a coupon for $30 off a future $100 purchase, while current cardholders enjoyed special coupons and an extra 10% off a qualifying purchase.  

In stores, multiple shelf and rack signs touted the promotion, depicting qualifying SKUs from brands including PepsiCo's Cap'n Crunch, General Mills' Cheerios, Bayer's Claritin, Galderma Laboratories' Cetaphil and private label Threshold. Multiple shelf and checkout signs also communicated the Shipt and REDcard incentives for new members, respectively. A banner ad on the target.com home page and most search pages touted the aforementioned promotions, directing users to a promotional page. A leaderboard ad on cartwheel.target.com, email ads, a Sept. 16 Facebook update, multiple features in the retailer’s Sept. 16 circular, radio spots, and display ads on websites including hgtv.com support. 

"Our new Target Fun Run sale is all about serving up amazing deals while showcasing some of the services that make shopping — and saving — super easy at Target," said the retailer in a Sept. 17 “A Bullseye View” post. “It’s part thank you to our loyal guests and part invitation to those who haven’t yet tried Cartwheel, Target REDcard or Shipt same-day delivery. … And it all adds up to some pretty great savings for guests.”

Aside from the July 17 "one-day sale" Target staged to directly compete with Amazon's 2018 Prime Day event, sales events like the Fun Run have been rare at Target as the retail has worked to scale back on promotions and, instead, highlight everyday low pricing.