Target, Catalina Part Ways
Target is no longer offering in-store printed coupons from Catalina.
The mass merchant and Catalina could not come to mutually beneficial terms and agreed to part ways at the beginning of the year, Marta Cyhan, Catalina's head of marketing, told the Institute.
"Based on guest feedback, we’re simplifying and streamlining the ways guests can save by focusing on the Target mobile app, our weekly ad and coupon mailers," a Target spokesperson told the Institute. "As a result, we decided to discontinue offering Catalina Marketing receipt coupons at guest checkout earlier this year."
Printed at checkout, paper coupons from Catalina launched at Target in 2008. Cyhan indicated that Catalina is proud of all it accomplished with the retailer, which includes receiving a "Best Bullseye Partner" award.
"As we continue to expand our relationships with other retailers, we wish our many friends at Target continued success," Cyhan said.
Based in St. Petersburg, FL, Catalina is a shopper intelligence and personalized digital media company with a global network of 44,000 stores and 125 banners. The company provides offers digitally and in stores. Most recently, the company introduced Ad2Offer, a solution that combines precision-targeted digital advertising with seamless redemption of purchase incentives to drive sales results for brands and retailers.