ShopRite, Hallmark Reward Card Givers

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ShopRite, Hallmark Reward Card Givers

By Cyndi Loza - 05/10/2018

ShopRite is partnering with Hallmark to run a nine-week greeting card rewards program ahead of Mother's Day and graduation season.

Members of the retailer's Price Plus loyalty program receive $2 off a future shopping trip each time they purchase $10 worth of Hallmark cards from March 18 through May 19. Redeemable through May 26, reward certificates are printed at checkout. 

A promotional page within shoprite.com, and April and May circular features tout the "ShopRite Card Rewards" program. May Twitter and Facebook updates do not mention the promotion but serve to spotlight Hallmark as well as ShopRite employees and store owners via a Mother’s Day-themed video. 

ShopRite periodically partners with Hallmark for incentives and other promotions, most recently offering shoppers a free Veterans Day or "American Heroes" card with a $2.99 brand purchase.

In related seasonal activity, ShopRite is leveraging the May 13 designation of Mother's Day to position its private label products as ideal ingredients for DIY gifts. A May 1 post on the retailer's Potluck blog shares citrus curd and sugar scrub recipes using ingredients such as ShopRite ground coffee and Wholesome Pantry extra virgin coconut oil, unsalted butter, cane sugar and eggs.

A promotional page within the retailer's website (shoprite.com/mothersday) serves to direct users to the blog post as well as:

  • spotlight gift cards available at ShopRite for stores such as Kohl's, Macy's and Sephora.
  • link to the aforementioned promotional page for the Hallmark promotion.
  • share a brand-agnostic video on how to make a floral gift basket.