02/17/2015
PepsiCo Builds Meijer a 'Game Day Cave'
Meijer partnered with National Football League sponsor PepsiCo for a "Game Day Cave" sweepstakes leading up to the Super Bowl.Consumers entered from Jan. 18 through Feb. 4 by texting a designated number. Grand prize was a $5,000 store gift card; 50 runners-up each received a $50 card.
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