In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.
To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.
To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.
Shoppers are getting "faxed" by Absolut vodka's display in liquor stores and supermarkets. Battery-powered motor raises and lowers "fax" through case card.