A trial-size shipper for Grey Poupon Dijon Mustard was integrated into a program that included print advertising and a cents-off coupon on a different flavor.
A 10-case display for A.1. Steak Sauce is a one-piece corrugated unit that is easy to assemble and transport. The unit was designed by AI Gar/The Display Connection Inc.
Barbara S. Thomas, senior vice president of marketing, Nabisco Biscuit Co., and George F. Schweitzer, senior vice president of marketing and communications, CBS/Broadcast Group, show one of the P-O-P displays for the fall promotion.