Liquor

To create back-bar visibility and engage consumer interaction. The bottle glorifier "howls"for several seconds every time the Coyote bottle is lifted to pour a drink.

To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Shoppers are getting "faxed" by Absolut vodka's display in liquor stores and supermarkets. Battery-powered motor raises and lowers "fax" through case card.

Three-in-one case card features individual brands and the full stage by turning "page" to the left or right and tying with a line of liqueurs. Promoted product can be brought to center string. Two of the three cards feature die-cut, 3-D graphics.

Holiday displays are especially important because company realizes significant portion of its sales during that period.

Value-added promotions that offer premiums or multi-product packages, as above, are another Seagram strategy.

Point-of-purchase materials often are components of an integrated marketing effort that also may include direct mail, promotion, and advertising. For example, the artwork on these in-store displays makes references to other elements of a merchandising program for the V.O. brand.

Snow globe produces an ongoing storm to attract attention.

Customers push a button on this Halloween display to activate eerie music and Count Drinkula's flashing eyes.

Bottle dances the "Twist" on battery-powered case card for Absolut Citron.

To link Glenlivet Scotch with 1990 British Open played at St. Andrews Golf Course.

Unusual "lifeguard" tells liquor store customers to "Come on in; the Sharkbite [Myers rum-based drink] is just fine."