This follow-up to last year's report lists more than 280 individuals responsible for overseeing their shopper marketing departments. They work at retailers and consumer product goods companies.
Walmart has restructured its global online retail operations in the wake of two top resignations.The resignations involved Raul Vazquez, head of the developed markets group for Walmart's year-old global e-commerce organization, and Steve Nave, who led the Walmart.com business in the U.S.Rather than
HookLogic’s e-commerce media programs provide unprecedented opportunities for brands to target shoppers within and around e-commerce environments. This is the digital equivalent of shopper marketing, delivering an enhanced shopping experience with relevant brands, products and offers.
MyWebGrocer provides digital grocery services, hosts more than 30% of the digital circulars for grocery retailers nationally and provides e-commerce services for 60 retailers.
It’s not the fact that Amazon.com is now a top 20 U.S. retailer that should have bricks-and-mortar stores worrying, it’s the 46% sales increase the e-tailing pioneer posted in 2010.
Amazon's Soap.com and Johnson & Johnson ran a co-equity FSI dangling 30% off an initial order with purchase of two SKUs from the manufacturer's Aveeno, Tylenol, Listerine, Viactiv, Lubriderm, Clean & Clear, Zyrtec, Neutrogena or RoC brands.
Amazon.com's Soap.com runs an FSI dangling "up to $40 free" on household essentials, including such depicted brands as Procter & Gamble's Charmin, Dawn and Tide, Unilever's Dove and J&J's Viactiv.
Online packaged goods retailer Soap.com (recently acquired by Amazon.com) dangles $10 off the first two $50 orders from new users "and free overnight delivery." The FSI includes product shots of Procter & Gamble's Tide, Unilever's Dove, Georgia-Pacific's Quilted Northern, Johnson & Johnson's Lister
