To generate increased traffic at convenience stores and sales at the pump. The injection molded frame is held in place with double stick strips and features five- and six-color litho printed plastic panels that are weatherproof and interchangeable.
Key element of R.J. Reynolds "Preferred Presence" program for C-stores is this at-the-checkout-counter display, designed to serve stores' main cigarette customers, the pack-at-a-time buyers.