Consumer Electronics

Hidden cameras can point out the obvious, such as an impulse buy will often overrule a shopping list. A woman, plan in hand (left photo), leaves to shop from her list. As she moves away from the cart, her husband grabs a product on impulse from a nearby aisle display.

The high quality of DAT sound is stressed in Sony's theft-deterring counter display for its $650-plus Walkman product.

Children are often the impetus for impulse buying by parents. But left alone in a cart, they will often make their own purchasing decisions.

Countertop display for Wizard electronic organizer (right) is one part of merchandising program that includes similar units for computer link (left) and additional software for the electronic device.

Counter display (left) sits atop a working VCR that is used to demonstrate operation of VCR Plus + (in package, right).

At a BASF in-store electronics center, teenagers try to differentiate between music produced by tape and by CD.

Simulated CD deck is silent salesman.

To increase add-on sales of high margin accessory products at the time of a primary product purchase via an upscale accessory display.

To secure counter space, obtain consumer awareness of the product line, generate trial and impulse purchases, and reinforce product image. The counter merchandiser shows the full line of six different paging devices and was designed to deter pilferage.

Seven keys to marketing newly-re-introduced Old Standby harmonica are indicated on counter display in music retailers that holds 13 instruments.

To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

Wire rack display system provides spaces for labels over flashlight types, shelving to hold larger, heavier models.