11/23/2014
Kroger Turns 'Hope' Into 'Courage'
Kroger rebranded its annual October "Breast Cancer Awareness Month" campaign this year, changing the name from "Giving Hope a Hand" to simply "Sharing Courage."The activity again centered on the campaign's dedicated website (sharingcourage.com), which spotlights the nearly 50 brands backing Kroger'
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