08/31/1998
Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising
If you wanted to buy a box of Godiva Chocolate, a trendy new Swatch watch, or a pair of Nike running shoes, where would you go to purchase these specific brands? If you're a lifestyle-oriented consumer of the '90s, it's a good possibility that you would buy directly from a branded retail store.
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