"We're in a new category that's fast-growing, but awareness needs to be raised," says Jill Beyer, marketing manager for Portland, Ore.-based Oregon Chai, manufacturer of tea-based beverage products.
Rhino Chasers beers and ales were featured in a 150-case display during the month of September at Whole Foods Market in West Los Angeles. The highlight of the display was a 7-foot surfboard from Stewart Boardsports, San Clemente, Calif.