Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.
Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.
Choosing eyeglass frames is often a challenge for consumers because the frames frequently are spread out across an entire, unwieldy wall. The "eye-wall" approach to presentation also makes it tough for manufacturers to differentiate their products.
"The Munsters are back."That's what supermarket shoppers have been saying since A&W Root Beer kicked off its third annual monster-size Halloween promotion featuring characters from the mid-1960s creepy-campy sitcom "The Munsters."