This display was so successful that PetSmart plans to update and run it again for the 2003 holidays. Each store used 15 lamp posts, which are highlighted by a mock flame. A DC motor, powered by one D-cell battery, spins the flame.
This merchandising program enabled PetsMart to display a full line of doghouses and carrier products fully assembled, while also merchandising accessory products within the same space.
This multimedia endcap placed in PetSmart by its in-store veterinary practice, VetSmart, features blinking lights and a motion-activated audio box. It played a key role in increasing sales of Advantage flea killer medication.