The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.
A gravity-feed display for Kraft Marshmallows can hold up to 10 cases of the fluffy stuff, but takes up just 6.25 square feet of floor space. The company suggests it for cross merchandising with bananas, sweet potatoes or Jell-O.