Sales in the first quarter of 2010 (ended April 24) jumped 8.7% to $1.8 billion, due primarily to the addition of 57 net stores and a comparable-store sales gain of 7.7%.
Advance Auto Parts activated its title sponsorship of Feld Entertainment's Monster Jam motorsports event tour and corresponding TV series in a circular feature promoting the new "Grinder" truck driven by Lupe Soza. (See Image at right.)
AutoZone and Advance Auto Parts are both promoting Ashland Inc.'s national "Valvoline Engine Guarantee" campaign, which offers rebates of up to $25 on bulk purchases of Valvoline motor oil.