Price Chopper Supermarkets boasts a nearly 90-year history of successful operations, growing to 133 locations in six East Coast states. As the company rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything.
Dan Ochwat, on the So-Lo-Mo beat since 2011, served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected].
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach with tactics such as tapping social influencers and creating holiday-themed how-to videos.
Julie Fisher started her career working for Yum! Brands in a variety of analyst, program management and marketing capacities, during which time she fell in love with marketing, innovation and creativity.