Retailer Campaigns

To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.

To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.

Polished acrylic archway that includes blue neon sign welcomes shoppers into "The Shoe Center" at Wal-Mart's Charlotte store.

Large full-color fashion photos back up the 8-feet high, 3-feet wide main display unit (at receptionist's desk) and the shorter display cases that separate the work stations at Cost Cutter hair salons.

As the driver in this photo pumps gas, she views color monitor (mounted on post supporting canopy) that plays 30-second TV commercials. Sound comes from speakers (also mounted on the post) that are activated when auto pulls up to island. Laserdisc system plays as many as 30 of the ads continuously.

Visibility of Sears saw blades is improved by clamshell packaging and teardrop display that gives each blade its own space.