Retailer Campaigns

Medallion Associates Ltd.

Medallion Associates Ltd.

New signage for the Automotive Category of Sears leads customers to their destinations and informs them of the customer service standards and the automotive services offered by Sears. The pipe and junction signage matches the signage on the auto sales floor.

Video store shoppers can get a short preview of thousands of films via interactive viewing stations in a Blockbuster Video store. IBM is working with Blockbuster Entertainment Corp. in the development of the system, which may set the tone for the future of video store sampling.

As with other forms of retail, monitors may be the wave of the future for banks. They can entertain, as well as inform. Location, however, is critical.

In Blockbuster Video's Boca Raton, Fla., test store, shoppers are given the opportunity to view short clips from thousands of featured films. The test will be expanded to 10 stores in Denver later this year.

An attractive, organized display, "the Superflex System provides an efficient way to sell comic books, which can be difficult to sell," says Bart Shea, senior manager of construction at Waldenbooks, Stamford, Conn.The display is available in both single-and double-standing versions, each over 6 fee

Comic book displays at Waldenbooks are intended to last up to four years.

Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."

Pizza Hut had an ace in the hole and the company wasn't taking full advantage of it: Kids love pizza. Enter the "Fievel Goes West" display, a cardboard unit with characters from the recent animated feature film.

Pizza Hut is using a display to sell its recently introduced kids meals, which the company calls a natural combination.

Interactive display for headphones, first put in Sears Brand Central stores, is now going into other channels.