Elvira, The Mistress of the Dark, is back for her fourth in-store Halloween appearance for Coors Light, but she's not alone -- in tow is a funky Frankenstein to create a Mali-Booo Beach environment.
To displace competition with a display of minimal size, and to establish a "fun, product-in-use" theme for the Halloween season while increasing consumer interest in the product.
This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.