Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.
The Wallace Division of Fiskars Inc. will introduce trilingual packaging and merchandising materials to the American market this fall, and expand its specialized pallet displays.
In July, Pennzoil will roll out a promotion tied in with World Cup soccer broadcasts on Univision, a Spanish-language network. The soccer promo includes a corrugated bin filled with Pennzoil-identified soccer balls.
Soft Sheen's new line of hair care products for black children uses pictures of children of company employees on packaging and on three-dimensional, six-color header card.