Displays & Signs

To develop an interactive computer that would (1) educate consumers to their best color(s), (2) increase consumer confidence in making color cosmetic purchases, (3) improve Cover Girl's color authority, and (4) create multiple purchases.

To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.

To provide an eye-catching display that will blend in with the basic decor of the airline's ticket offices and will break through the clutter of materials from other travel-related products in travel agency offices.

To develop an interactive marketing vehicle for department stores that would: educate Trifari customers on basics of accessorizing; generate in-store excitement and multiple purchases through event promotion, and reinforce media advertising and fixturing.

To publicize in-store promotions at distributors of GE lighting products. The writing surface of the edge-lit, fluorescent blackboard is acrylic so that water soluble crayons, in five colors, can be used to create messages.

To gain distribution and merchandise a mature franchise, Ortho Lawn and Garden Products, into a new environment, supermarkets. This display system provided Ortho the look of a custom design at the cost of a stock display.

To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.

To develop a shelf system that fits many different trade and retail store sizes. The display, which is molded in translucent or opaque colors, has been weight-tested to 4,000 lbs. and can be shipped via UPS.

To gain placement of advertising signs at retail outlets. This was accomplished by providing package replica signs, of both Magna and Dakota brands, that serve also as ashtrays that the retailer needs.

To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.

To work within a limited budget to produce an attention-getting display in specialty camera stores that highlights both the company name and the special product. It also had to gain some of the limited counter space available at these types of stores.

To introduce the new line of Gizmoz watches. Since the line is targeted to 7 to 13 year olds, the display uses bold colors and eye-catching graphics to draw attention.