Coupons/ Rebates/ Pricing

Shelf talkers are the only other P-O-P materials used to support Barq's admittedly scarce Holli Would displays.

It will put a smile on your face and a song in your heart -- even if you are made of stone.In an effort to communicate with consumers "at a deeper level," Sony Corp. of America, Park Ridge, N.J., has developed the Moai Stone Head display for its CD Series of headphones.

Consumers can look like a star, or maybe even be one. Floor stands (above) and profit centers give the promotion a boost.

Thanks to an agreement with IBM, Videocart units are rolling into stores as quickly as they can be manufactured. The new versions of the cart-mounted screen will be capable of issuing electronic coupons and can be traced through the store to help determine shopping patterns.

Brach's, the Oakbrook Terrace, Ill.-based candy maker, has created what it hopes shoppers will find is a sweet deal.The Brach's Bucks promotion is a "very exciting and very lucrative promotion for consumers," says Brenda Dilley, brand manager of packaged chocolates.The offer is simple: Consumers pu

It's a lot smaller, a lot less chatty and far more powerful than it was when it rolled into grocery stores in late 1988.In addition to offering shoppers details on product location and current sales, the latest incarnation of Videocart offers retailers a much clearer picture of how shoppers move th

The Olympics celebrate excellence in athletics, and Fuji Film hopes its own "Commitment to Excellence" promotion, tied to the Summer Olympics, will help raise awareness of consumers and at the same time raise funds for the United States Swim Team and the U.S.

E.J. Brach Corp.

In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.

Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.