03/06/2014
Brands Help Delhaize Bulk Up for the Olympics
Delhaize America's Food Lion and Hannaford leveraged the Olympics sponsorships of four manufacturers to host bulk-purchase incentives last month.Hannaford used a "Go for the Gold" theme to dangle $5 off a future receipt with purchase of $25 in products from official 2014 Winter Olympics sponsors Pr
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing