Bayer Helps CVS Shoppers Be Their Best Selves
Bayer Healthcare earned secondary merchandising space at CVS/pharmacy with an account-specific floorstand supporting its Oct. 14 "Be Your Best Self" FSI event.
Features in the retailer's concurrent circular additionally offered ExtraCare members:
- A “buy one, get one 50% off” deal and $5 in ExtraBucks rewards with purchase of $25 worth of select Dr. Scholl’s, Aleve, Lotrimin, Tinactin or Bayer SKUs.
- A “BOGO 50% off” deal on all Miralax SKUs.
The tab also plugged other offers and products from Bayer brands including Claritin and Alka-Seltzer Plus’ new Powermax gels, while directing shoppers to Sunday newspapers for manufacturer coupons.
CVS and Bayer continued the promotion with a feature in the chain's Oct. 21 circular plugging a BOGO offer with purchase of select SKUs from Phillips’ Colon Health and One A Day through Oct. 27.
In stores, the custom floorstands employ the “Be Your Best Self” message and are positioned near the pharmacy, stocking products from One A Day, Alka-Seltzer and Miralax.