Bayer Helps CVS Shoppers Be Their Best Selves

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Bayer Helps CVS Shoppers Be Their Best Selves

By Jacqueline Barba - 10/25/2018

Bayer Healthcare earned secondary merchandising space at CVS/pharmacy with an account-specific floorstand supporting its Oct. 14 "Be Your Best Self" FSI event.

Features in the retailer's concurrent circular additionally offered ExtraCare members:

  • A “buy one, get one 50% off” deal and $5 in ExtraBucks rewards with purchase of $25 worth of select Dr. Scholl’s, Aleve, Lotrimin, Tinactin or Bayer SKUs.
  • A “BOGO 50% off” deal on all Miralax SKUs.

The tab also plugged other offers and products from Bayer brands including Claritin and Alka-Seltzer Plus’ new Powermax gels, while directing shoppers to Sunday newspapers for manufacturer coupons.

CVS and Bayer continued the promotion with a feature in the chain's Oct. 21 circular plugging a BOGO offer with purchase of select SKUs from Phillips’ Colon Health and One A Day through Oct. 27.

In stores, the custom floorstands employ the “Be Your Best Self” message and are positioned near the pharmacy, stocking products from One A Day, Alka-Seltzer and Miralax.