Ace Hardware Hires New CMO
Ace Hardware has named Kim Lefko senior vice president, chief marketing officer.
She joined the company July 12, leading Ace Hardware's global marketing and advertising efforts and digital initiatives. Along with her team, she is responsible for developing innovative strategies that further Ace Hardware’s brand promise and position Ace as "the most convenient and helpful hardware stores on the planet," according to a media release. Lefko reports directly to John Venhuizen, president and chief executive officer. She succeeds Brian Wiborg, who has taken another role within the company to oversee merchandising.
Most recently, Lefko served as chief marketing officer at Weber-Stephen Products. In that role, she led the development of a centralized global website that streamlined e-commerce, fulfillment and services. Prior to that, Lefko served as senior vice president of sales and marketing, company officer at Radio Flyer, where she oversaw the development of the company’s first internal sales and marketing organization. Lefko has also worked at companies including Newell Brands and Graco. She started her career in sales and marketing at Black & Decker with various positions across product management, event marketing and national account management.