Zotos AGEbeautiful Campaign
Location data and insights provider PlaceIQ, New York, along with media agency Media Horizons, Norwalk, Connecticut, helped fuel a location-based mobile campaign for hair care company Zotos, New York. The effort saw a 20% increase in retailer and salon visits carrying its AGEbeautiful brand. The display ads, powered by location-based insights from PlaceIQ, reached consumers (mostly female) near stores and salons carrying the line of products. The ads included a $3-off promotion toward products and a store locator feature for that nearby store. PlaceIQ measured the campaign through its “Place Visit Rate” measurement tool and with Media Horizons to attribute store visits to the ad. Additional insights about the AGEbeautiful shopper were gathered through the campaign.