Phillip Cleveland doesn’t consider himself a wine connoisseur. What attracted him to E. & J. Gallo Winery instead was a shopper marketing role that would be a new venture in his career path, as well as the opportunity to become part of a team where everything is rooted in insights.
"Producing quality wines under this brand name adds a sense of fun and freshness in my mind, and this latest version of a signature display from Cupcake Vineyards, Livermore, California, does a great job of reinforcing that theme.
"This white wooden “arbor” from Trinchero Family Estates, St. Helena, California, makes the perfect frame for a multiple-case array of various wines in a number of different sizes. Cut case displays can be effective if they have a unifying element to tie everything together under one theme.