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Amazon expanded Prime Day to brick-and-mortar for the first time this year by running several deals leveraging its 2017 acquisition of Whole Foods Market.

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Whole Foods Market tied in to the designation of June as "National Pollinator Month" by partnering with General Mills' Cascadian Farm and Wholesum Family Farms' Wholesum Harvest for a "Give Bees a Chance" campaign benefiting the Whole Kids Foundation.

Whole Foods Market has been heavily promoting its deals for Amazon Prime Members as the discount program continues rolling out to more markets.

Whole Foods Market is spotlighting rose wine this spring with a two-month sale.

Whole Foods Market is tying in to spring cleaning season by heavily promoting Unilever's Seventh Generation.

Whole Foods used its fourth annual "Beauty Week" sale to spotlight its standards for cosmetics and personal care products.

Whole Foods Market has enlisted cookbook author Joan Nathan to develop a menu of prepared foods for the Jewish holiday of Passover.

Whole Foods Market is tying its annual "Prosperity Campaign" to the observation of March 8 as "International Women's Day" by touting the Whole Planet Foundation's work with female entrepreneurs around the world.

Whole Foods Market used the Feb. 14 observance of Valentine's Day to further link itself to Amazon's Prime loyalty program by offering members special pricing on roses.

Bill Baumann was named director of sales at the Path to Purchase Institute, a division of EnsembleIQ.