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Walmart

A collection of news, articles and other featured content about Walmart.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

RB is offering Walmart shoppers a free virtual medical consultation with purchase of Mucinex, Delsym, Airborne or Digestive Advantage for cold and flu season.

Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

Walmart is joining other food retailers leveraging recipe and online shopping platform Myxx. In addition to Walmart, H-E-B and Albertsons Cos.'s Safeway, Jewel-Osco, Vons, Randalls, Tom Thumb and flagship banners are the newest additions to the growing list of Myxx retailers.

Salsify Chat

Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.

Walmart is investing heavily in affiliate marketing, partnering with media companies and influencers to pay them for generating clicks or sales.

Tom Ward began working for Asda, Walmart’s British arm, in various field and home office-based roles mostly focused on operation.

Kantar PowerRankings 2018

PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

Walmart is changing the way it works with digital content providers by choosing 11 partners to ally with on a priority level, P2PI has learned.

Faced with reports that Millennials weren't eating cereal because they were too lazy to wash a bowl and spoon, Post Consumer Brands decided that rather than abandon the demographic, it would design a program to bring them back to the category.

Walmart has moved around several senior managers in its U.S. division to critical growth areas like e-commerce and food.

The new partners are bringing exclusive inclusive fashion to the masses.

Walmart is tying in to "Hispanic Heritage Month" by showcasing Hispanic-Latino products in its recently launched "Supplier Inclusion" shop.

Walmart has been increasingly focusing on design as it speeds up its digital evolution to keep up with rising customer expectations for frictionless commerce.

Tyson Foods and Unilever teamed for a summertime co-marketing program at Walmart delivering "delicious recipes, tips, and tricks to get the most out of your summer."

L'Oreal's NYX Professional Makeup is finding ways to stand head and shoulders above other brands at Walmart as the retailer adds more SKUs to its beauty assortment.

Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

Walmart's Marybeth Hayes is departing in January 2019 after a decade with the retailer.

GSK is helping Walmart shoppers choose the right toothpaste with a custom "Oral Advisor" mobile tool delivered at the shelf.

2018 E-Commerce Intelligence

The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.

Walmart took the subscription beauty box trend and turned it into a limited-time offering.

Walmart staged another "Wellness Day" last month, this time tying the traffic-driving event into back-to-school season.

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