Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.
Walmart is joining other food retailers leveraging recipe and online shopping platform Myxx. In addition to Walmart, H-E-B and Albertsons Cos.'s Safeway, Jewel-Osco, Vons, Randalls, Tom Thumb and flagship banners are the newest additions to the growing list of Myxx retailers.
Faced with reports that Millennials weren't eating cereal because they were too lazy to wash a bowl and spoon, Post Consumer Brands decided that rather than abandon the demographic, it would design a program to bring them back to the category.
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