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Walmart

A collection of news, articles and other featured content about Walmart.

Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. With so much attention among today’s retail leaders on Amazon and e-commerce, it is easy to miss one of the most important recent trends beneath the surface: the growth

Walmart has recruited two women from outside its operations to take on top executive roles.

Walmart rebranded its WMX ad platform as Walmart Media Group in June, having introduced a redesigned Walmart.com earlier in the year.

Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart. In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.

Walmart is tying in to Universal Studios' June 22 theatrical release of Jurassic World: Fallen Kingdom in several ways.

Walmart is sending its chief marketing officer, Tony Rogers, to fortify sibling Sam's Club in the newly created role of chief member officer.

Several U.S. manufacturers have jumped on board Walmart's summertime marketing campaign spotlighting its pledge to buy more than $250 billion worth of American-made products — and PepsiCo has developed its own custom supporting program.

The majority of Walmart's sales still occur in physical stores, but digital advances are changing consumer expectations even when they are walking down a physical aisle. To keep up, the retailer has been innovating to deliver new solutions that use mobile technology differently in stores.

Walmart announced on its blog that more than 350 of its stores would be offering a new way to pay in the Garden Center. Department staff, accessorized in a specialized sash, will be armed with a mobile scanner that they call the “Check Out With Me” mobile device.

Walmart is targeting Millennials with the addition of digital-native men's grooming brand Harry's to its product assortment.

Walmart is exclusively merchandising "red, white and blue" Sour Patch Kids ice cream manufactured by Nestle's Dreyers with licensing from Mondelez International.

McCormick & Co. is tying in to grilling season at Walmart with a sweepstakes and purchase incentive.

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