The Ritz cracker has been a holiday season staple for years, but to drive sales and engagement with the brand beyond that dependable Q4 sales season, Mondelez International aimed to discover a new seasonal tradition.
Stuck behind cold vault doors down the frozen aisle, frozen foods are challenged with getting out in front of shoppers. Kellogg feels this pain with its Eggo waffles, which also don’t play nice in a sampling station or get much secondary display.
Walmart launched an in-store marketing campaign to get more shoppers using its mobile application as the retailer banks on the devices to connect its brick-and-mortar and digital operations and provide an improved shopper experience.
At Walmart, the air care category as a whole had been lacking inspiration. For shoppers, it had become a quick-fix aisle – like buying light bulbs – a trip made only when an immediate need for odor relief was needed, and Walmart was seeing a lag in sales.
Nestle Purina teamed with Walmart for a digital and in-store campaign that established the manufacturer as the lone expert on how to care for small dogs and introduced a new brand dedicated to small dogs called Bella.