Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships.
With so much attention among today’s retail leaders on Amazon and e-commerce, it is easy to miss one of the most important recent trends beneath the surface: the growth
Coca-Cola Co. is activating its national "Share a Coke" campaign with an exclusive overlay at Walmart.
In stores, dump bin half-pallet displays positioned in Action Alley stock promotional Coke bottles.
Several U.S. manufacturers have jumped on board Walmart's summertime marketing campaign spotlighting its pledge to buy more than $250 billion worth of American-made products — and PepsiCo has developed its own custom supporting program.
The majority of Walmart's sales still occur in physical stores, but digital advances are changing consumer expectations even when they are walking down a physical aisle. To keep up, the retailer has been innovating to deliver new solutions that use mobile technology differently in stores.
Walmart announced on its blog that more than 350 of its stores would be offering a new way to pay in the Garden Center. Department staff, accessorized in a specialized sash, will be armed with a mobile scanner that they call the “Check Out With Me” mobile device.