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Walmart

A collection of news, articles and other featured content about Walmart.

McCormick & Co. is tying in to grilling season at Walmart with a sweepstakes and purchase incentive.

Walmart and rideshare service Uber are ending their partnership for grocery delivery after two years.

​​​​​​​The Ritz cracker has been a holiday season staple for years, but to drive sales and engagement with the brand beyond that dependable Q4 sales season, Mondelez International aimed to discover a new seasonal tradition.

Walmart gave its support to a campaign from General Mills' Cheerios intended to recognize and reward kindness.

Stuck behind cold vault doors down the frozen aisle, frozen foods are challenged with getting out in front of shoppers. Kellogg feels this pain with its Eggo waffles, which also don’t play nice in a sampling station or get much secondary display.

​​​​​​​Mayo, donut, gummy worm and pickle sandwich, anyone? Unilever brought new life to the Hellmann’s mayonnaise brand with the “Strangewich Challenge,” a social sweepstakes and live event.

About a week after Amazon attempted to counterbid Walmart for a majority stake in Flipkart, the latter has emerged victorious and will acquire roughly three-quarters of the Indian e-commerce behemoth.

walmart mobile application incentive facebook

Walmart launched an in-store marketing campaign to get more shoppers using its mobile application as the retailer banks on the devices to connect its brick-and-mortar and digital operations and provide an improved shopper experience.

​​​​​​​At Walmart, the air care category as a whole had been lacking inspiration. For shoppers, it had become a quick-fix aisle – like buying light bulbs – a trip made only when an immediate need for odor relief was needed, and Walmart was seeing a lag in sales.

ExxonMobil's Mobil 1 returned to Walmart this year with another purchase incentive buoyed by supporting activity, this time tying in to the April 22 observance of "Earth Day."

​​​​​​​Nestle Purina teamed with Walmart for a digital and in-store campaign that established the manufacturer as the lone expert on how to care for small dogs and introduced a new brand dedicated to small dogs called Bella.

​​​​​​​With a brand and product as established as the Oreo cookie, it takes a really great idea to generate product growth at Walmart nationwide by 13% and increase the cookie category by 26%.

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