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Walmart

A collection of news, articles and other featured content about Walmart.

Going heavy on the special effects, the retailer's first cross-platform national marketing campaign for Grocery Pickup showcases the ease, speed and convenience of the service.

Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

RB is offering Walmart shoppers a free virtual medical consultation with purchase of Mucinex, Delsym, Airborne or Digestive Advantage for cold and flu season.

Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

Walmart is joining other food retailers leveraging recipe and online shopping platform Myxx. In addition to Walmart, H-E-B and Albertsons Cos.'s Safeway, Jewel-Osco, Vons, Randalls, Tom Thumb and flagship banners are the newest additions to the growing list of Myxx retailers.

Walmart is investing heavily in affiliate marketing, partnering with media companies and influencers to pay them for generating clicks or sales.

Salsify Chat

Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.

Walmart is changing the way it works with digital content providers by choosing 11 partners to ally with on a priority level, P2PI has learned.

Tom Ward began working for Asda, Walmart’s British arm, in various field and home office-based roles mostly focused on operation.

Kantar PowerRankings 2018

PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

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