Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.
Walgreens and Hallmark in November revisited a tactic they’ve used over the last few years, sending a personalized greeting card via traditional mail to consumers who’ve previously purchased the manufacturer’s greeting cards at the chain.
Walgreens Boots Alliance is launching a Boots flagship store on Tmall Global, part of Alibaba Group and a popular online marketplace in China where many international brands are selling their products.
Walgreens and Kroger are working together to pilot an exploratory store format at 13 Walgreens locations near Kroger’s Cincinnati headquarters. The format will combine Kroger’s grocery expertise with Walgreens’ strengths in pharmacy, health and beauty.
The 2018 E-Commerce Intelligence wall chart spotlights the e-commerce capabilities of top retailers building a seamless omnichannel shopping experience. Download the chart or engage with an interactive, digital version of the chart.
Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.
Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.
Walgreens Boots Alliance has completed its previously announced agreement to acquire a 40% minority stake in Sinopharm Holding Guoda Drugstores Co., a leading retail pharmacy chain in China referred to as GuoDa.
Edgewell Personal Care brought an exclusive sweepstakes and instant-win game to Walgreens for the second straight year, once again dangling a grand-prize trip for four to Universal Orlando Resort in Orlando, FL.