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Walgreens

A collection of news, articles and other featured content about Walgreens.

In its efforts to survive and thrive in trying retail times, Walgreens has never been shy about testing new ideas and concepts.

Walgreens this month officially introduced an exclusive online skincare analysis tool that the retailer first promoted back in February. A May 3 media release revealed that the retailer’s SkinID tool leverages Johnson & Johnson’s SkinID technology to recommend products.

Brand’s new flavors and redesigned cans earn in-store and digital support at retail   Coca-Cola Co.’s Diet Coke kicked off the new year by launching four new flavors and debuting redesigned, taller 12-ounce cans.

Walgreens is continually engaging its registered Beauty Enthusiasts via email, having sent a variety of communication to at least one of its members so far in 2018.

Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.

Adam Holyk presented alongside WSL Strategic Retail's Wendy Liebmann during a Path to Purchase Summit keynote address.

Unilever tapped into "March Madness" season by activating its National Collegiate Athletic Association sponsorship at Walgreens for the sixth straight year.

Walgreens has partnered with influencer Judy Travis to create an ItsJudyTime line of cosmetic bags. Comprising six SKUs priced from $12.99 to $29.99, the line became available for purchase in select stores and online beginning in late February.

Walgreens recently opened a Walgreens Optical clinic at its store in Buffalo Grove, IL. It's the drugstore chain's fifth location in the Chicago market to open an Optical clinic.

Walgreens supported Coca-Cola Co.'s January launch of four new Diet Coke flavors — as well as redesigned, taller 12-ounce cans for the product — by posting a six-second Facebook video.

Edgewell Personal Care used multiple tactics to reach Walgreens shoppers after the manufacturer launched its Schick Intuition f.a.b. razors in January.

At P2PSummit, Walgreens and WSL executives will discuss the need for strategic programs that go beyond discounts and are based on relationships.

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