Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.
Walgreens and Hallmark in November revisited a tactic they’ve used over the last few years, sending a personalized greeting card via traditional mail to consumers who’ve previously purchased the manufacturer’s greeting cards at the chain.
Walgreens Boots Alliance is launching a Boots flagship store on Tmall Global, part of Alibaba Group and a popular online marketplace in China where many international brands are selling their products.